Global SMC Marketing Manager - B2B Growth

Snapchat; New York (NY); On-site; USD 173,000 - 259,000; Full time

Benefits offered by this job

Equity (RSUs)

Job summary

Snap Inc. is seeking a Manager, SMC Marketing to lead the global mid-market B2B marketing initiatives. You will shape multi-channel campaigns, collaborate with Growth, Sales, and Product Marketing, and coach a team to generate high-quality leads and support the sales funnel.

The role emphasizes data-driven optimization, effective cross-functional collaboration, and driving measurable pipeline growth for mid-market advertisers.

Qualifications

• Proven track record of developing and executing thoughtful B2B marketing strategies and campaigns for global audiences.
• Strong understanding of how to drive advertiser acquisition, engagement, and retention through multi-channel marketing programs.
• Experience building integrated campaigns across events, partner marketing, sales enablement, paid media, and web.
• Ability to work in close partnership with sales organizations and develop marketing programs that improve lead generation, lead quality, and conversion.

Responsibilities

• Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention.
• Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth.
• Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively.
• Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
• Build marketing programs and messaging that clearly communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.
• Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market and ensure strong alignment across the funnel.
• Help equip sales teams with the right narratives, materials, and campaign support to pitch Snap effectively and move advertisers from interest to action.
• Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.

Skills

B2B marketing

Demand generation

Growth marketing

Partner marketing

Field marketing

Cross-functional leadership

Education

BS/BA degree or equivalent practical experience

Job description

Snap Inc. is seeking a Manager, SMC Marketing to lead the global mid-market B2B marketing initiatives. You will shape multi-channel campaigns, collaborate with Growth, Sales, and Product Marketing, and coach a team to generate high-quality leads and support the sales funnel.

The role emphasizes data-driven optimization, effective cross-functional collaboration, and driving measurable pipeline growth for mid-market advertisers.