ABM-Driven Enterprise Demand Gen Manager

The Nielsen Company

United States

On-site

USD 78,200 - 130,400

Full time

14 days+

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Benefits offered by this job

Health and wellness plans

401(k) with Nielsen match

Paid time off

Job summary

The Nielsen Company is seeking a Manager of Demand Generation to scale our B2B growth across Nielsen ONE and Ad Intel. You will architect ABM-driven, multi-channel campaigns focused on high-value enterprise accounts, balancing data-driven insights with creative execution.

You will lead external agencies and internal teams to build a rigorous pipeline and revenue impact. You will own lead scoring, dashboarding in Salesforce, and cross-functional SLAs with Sales and Revenue Operations, leveraging

Qualifications

Enterprise B2B demand generation experience in SaaS / data analytics industries.
Proficient with account-based marketing systems (Demandbase / Marketo / HubSpot).
Advanced analytics and cross-channel attribution experience.

Responsibilities

Lead full-funnel demand gen campaigns across Nielsen ONE and Ad Intel.
Deploy ABM automation via Demandbase and 1:1 / 1:few activations.
Manage paid media: SEM, paid social, trade pubs, programmatic, events.
Operationalize lead scoring and dashboarding in Salesforce & marketing automation.
Collaborate with Sales and Revenue Ops on SLAs and lead routing.
Guide agency partners on briefs, budgets, and performance reviews.
Ensure data hygiene and pipeline integrity across MarTech.