ABM Campaign Manager

Anaplan; Minneapolis (MN); Remote; USD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as an ABM Campaign Manager, where you'll drive revenue growth through innovative account-based marketing strategies. Collaborate with cross-functional teams to create and optimize global marketing campaigns that engage decision-makers in the HR/Workforce Planning sector. With a commitment to diversity and a culture of inclusion, this role offers the opportunity to work in a dynamic environment that values creativity and collaboration. If you're passionate about making a significant impact in a client-facing role, this is the perfect opportunity for you.

Qualifications

• 7+ years of B2B demand generation experience in SaaS.
• Proven ability to develop creative campaigns across digital channels.

Responsibilities

• Develop and execute account-based marketing programs for HR/Workforce Planning.
• Monitor and report on campaign performance focusing on ABM metrics.

Skills

B2B Demand Generation

Campaign Management

Digital Marketing

Reporting Skills

Communication Skills

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Tools

Salesforce

Demandbase

Workfront

Job description

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading scenario planning and analysis platform, enabling our customers to outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and our Winning Culture.

Our customers include Fortune 50 companies such as Coca-Cola, LinkedIn, Adobe, LVMH, and Bayer, among over 2,400 global clients relying on our platform.

Our Winning Culture drives our teams of innovators. We champion diversity of thought and ideas, promote leadership regardless of titles, are committed to ambitious goals, and celebrate our wins.

Supported by principles of being strategy-led, values-based, and disciplined in execution, we foster an environment where you can be inspired, connected, developed, and rewarded. Embrace your uniqueness—join us and be your best self!

Anaplan is seeking an ABM Campaign Manager to join the ABM-Digital team.

As an ABM Campaign Manager, you will drive revenue growth by creating and nurturing qualified leads and accounts. Reporting to the Associate Director of ABM, you will collaborate with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels for the HR/Workforce Planning line of business (LOB). Your goal is to generate and advance qualified opportunities through strategic account-based initiatives. Key responsibilities include:

Your Impact

Demand Generation Strategy and Execution:

• Develop and execute account-based marketing programs for the HR/Workforce Planning LOB, driving engagement via channels such as events, webinars, email, paid media, search, retargeting, content syndication, and third-party partnerships.
• Work closely with internal SMEs to understand LOB pain points and tailor messaging to decision-makers.
• Identify trends and insights to optimize digital marketing activities for improved performance.

Cross-Functional Collaboration:

• Coordinate with stakeholders across the Revenue team to ensure alignment with revenue targets and business objectives.
• Leverage the project management team to align resources across Solutions, GTM, Sales, and Marketing for campaign execution.
• Partner with Field Marketing to support regional teams in AMER, EMEA, and APAC.
• Deliver high-quality Marketing Qualified Accounts with actionable engagement data to SDRs for personalized outreach and better conversions.

Strategic Marketing Planning and Budget Management:

• Develop and refine marketing plans, including ABM initiatives like 1:Many, 1:Few, and 1:1 campaigns, using engagement and intent data for targeting.
• Manage budgets, including forecasting, accruals, and purchase orders.
• Oversee vendor selection and contracts as needed.

Campaign Performance and KPIs:

• Monitor and report on campaign performance, focusing on ABM and pipeline metrics.

Your Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 7+ years of B2B demand generation experience in SaaS.
• Experience in marketing HR/Workforce solutions or business services is a plus.
• Proven ability to develop creative campaigns across email, social advertising, content syndication, SEM, and digital channels.
• Strong reporting skills with the ability to track detailed campaign performance and spend, providing senior management with insights.
• Ability to manage multiple projects with attention to detail.
• Excellent communication and presentation skills.
• Familiarity with Demandbase, Salesforce, and Workfront is a plus.
• Able to work in a fast-paced, client-facing, dynamic environment.
• Collaborative, flexible, and growth-minded attitude.

#LI-Remote

Our Commitment to Diversity, Equity, Inclusion, and Belonging

Join a workplace that values diversity and inclusion. We respect and value all individuals regardless of gender, sexual orientation, ethnicity, age, neurodiversity, disability, or other unique aspects. We encourage authentic self-expression at work.

We provide reasonable accommodations for individuals with disabilities throughout the application and employment process. Please contact us to request accommodations.

Fraud Recruitment Disclaimer

Beware of fraudulent job offers. We do not extend offers without a thorough interview process or send official offers via email. All official communications will originate from an @anaplan.com email address. If in doubt, contact us at [e-mail] before taking further action.