B2B Digital Campaign Manager - Remote

Lensa; Eden Prairie (MN); Remote; USD 71,000 - 141,000; Full time

Job summary

An established industry player is seeking a B2B Digital Campaign Manager to drive engagement through innovative email marketing strategies. In this role, you will leverage your expertise in Adobe Marketo Engage to create impactful campaigns that align with business objectives. You will collaborate with cross-functional teams, ensuring every campaign is optimized for success. With a commitment to diversity and inclusion, this organization offers a dynamic work environment where your contributions will directly enhance health outcomes for communities across the nation. Join this forward-thinking team and make a difference in the lives of millions.

Benefits

Health Coverage

401k

Stock Purchase

PTO

Holidays

Remote Work Options

Qualifications

• 3+ years of experience with Adobe Marketo Engage for email campaigns.
• Strong problem-solving skills and attention to detail.

Responsibilities

• Develop and deploy email programs using Adobe Marketo Engage.
• Monitor and analyze campaign performance for insights.

Skills

Adobe Marketo Engage

Email Marketing

Project Management

Collaboration

Problem-Solving

Education

Marketing Automation Certification

Tools

PowerBI

Adobe Analytics

Adobe Workfront

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, UnitedHealth Group, is seeking professionals. Apply via Lensa today!

Optum is a global organization that delivers care, aided by technology, to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data, and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits, and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Quality at UnitedHealth Group means striving for excellence in everything we do to help us achieve our Mission. Simply put, it’s in our DNA and why we’re in business - to help people. Our Mission serves as our why; and our Values unite us around how we will achieve it. Because when we follow our Mission and live our Values, we deliver Quality.

The B2B Digital Campaign Manager is responsible for building, deploying, and optimizing Adobe Marketo Engage campaigns aimed at driving engagement, lead generation, and revenue growth. You will collaborate closely with marketing, demand management, and other cross-functional partners to develop, execute, and measure Marketo programs designed to meet business objectives and goals.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

1. Develop and deploy email programs using Adobe Marketo Engage, including single, drip, event, and nurture campaigns, and evaluate their success.
2. Serve as the email marketing expert by providing strategy and guidance on best practices, staying current with Marketo features, capabilities, and industry trends.
3. Perform daily quality assurance checks on assets and programs built by team members and stakeholders.
4. Create and manage audience segmentation, personalization, and A/B testing for continuous improvement.
5. Collaborate with marketing and demand management teams to ensure campaigns align with overall strategy and business goals.
6. Monitor and analyze campaign performance to provide insights and recommendations for improvement.

You’ll be rewarded and recognized for your performance in an environment that challenges you and provides clear development paths.

Required Qualifications

• 3+ years of experience building and deploying email marketing campaigns with Adobe Marketo Engage or similar tools.
• Ability to prioritize, coordinate, and manage multiple projects in a fast-paced environment with attention to detail.
• Excellent collaboration and communication skills.
• Self-motivated, goal-oriented, and capable of working with ambiguity.
• Strong problem-solving skills and process improvement abilities.
• Ability to learn new technologies and stay current with industry advances.

Preferred Qualifications

• Certifications in marketing automation or related platforms (e.g., Marketo Business Practitioner Certification).
• Experience deploying drip and nurture programs in Marketo Engage.
• Experience with analytics tools (PowerBI, DOMO, Adobe Analytics, etc.).
• Experience with work management tools like Adobe Workfront.
• B2B campaign experience.

Total Compensation: Includes base salary, bonuses, PTO, holidays, remote work options, and benefits. Salary ranges from $71,600 to $140,600 annually, based on experience and location. Benefits include health coverage, 401k, stock purchase, and more. For details, see UHG Benefits and Benefits Pricing.

Application deadline is at least 2 business days or until sufficient candidates are found. Early removal possible due to volume.

At UnitedHealth Group, our mission is to help people live healthier lives and improve health equity. We are committed to diversity, inclusion, and environmental responsibility. We are an Equal Opportunity Employer and a drug-free workplace, requiring candidates to pass a drug test before employment.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting