B2B Digital Campaign Manager - Remote

UnitedHealth Group; Eden Prairie (MN); Remote; Confidential; Full time

Job summary

An established industry player is seeking a B2B Digital Campaign Manager to lead innovative email marketing initiatives. In this dynamic role, you will harness the power of Adobe Marketo Engage to create and optimize campaigns that drive engagement and revenue growth. Collaborating with cross-functional teams, you will ensure that each campaign aligns with business objectives while leveraging data-driven insights for continuous improvement. Join a forward-thinking organization that values diversity, offers comprehensive benefits, and fosters professional development. This is your chance to make a significant impact in the healthcare sector while enjoying the flexibility of remote work.

Benefits

Comprehensive Benefits Package

401k Contribution

Equity Stock Purchase

Incentive Programs

Recognition Programs

Remote Work Opportunity

Qualifications

• 3+ years of experience in email marketing campaigns using Adobe Marketo Engage.
• Proven ability to manage multiple tasks in a fast-paced environment.

Responsibilities

• Develop and deploy email marketing programs using Adobe Marketo Engage.
• Monitor and analyze campaign performance for actionable insights.

Skills

Adobe Marketo Engage

Email Marketing

Collaboration Skills

Communication Skills

Project Management

Problem Solving

Education

Relevant Professional Certifications

Tools

Adobe Analytics

PowerBI

Adobe Workfront

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to startCaring. Connecting. Growing together.

Quality at UnitedHealth Group means striving for excellence in everything we doin order tohelp us achieve our Mission. Simply put,it’sinour DNA and whywe’rein business - to help people.Our Mission serves as ourwhy;ourValuesunite us aroundhow we willachieve it. Because when we follow our Mission and live our Values, we deliver Quality.

The B2B Digital Campaign Manager is responsible for building, deploying, and optimizing Adobe Marketo Engage campaigns aimed at driving engagement, lead generation, and revenue growth. You will be collaborating closely with marketing, demand management, and other cross-functional partners to successfully develop, execute, and measure Marketo programs designed to meet business objectives and goals.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Develop and deploy single, drip, event, and nurture email programs using Adobe Marketo Engage, while evaluating wins and opportunities
• Serve as the email marketing expert by providing strategy and guidance on best practices, while staying up to date with Marketo features, capabilities, and the latest industry and digital marketing trends
• Complete daily quality assurance checks on assets and programs built by team members and partner stakeholders
• Create and manage proper audience segmentation, personalization, and A/B testing for continuous performance improvement
• Collaborate with Marketing and Demand management stakeholders to align on project requests and tasks, ensuring campaigns align with overall strategy and business goals
• Monitor and analyze campaign performance to provide actionable insights and recommendations for campaign improvement and increased effectiveness

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Before applying, please ensure each of these experiences are stated clearly on your resume under each applicable employer entry.

• 3+ years of building and deploying email marketing campaigns using Adobe Marketo Engage or similar marketing automation tool
• Proven ability to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced professional environment while maintaining solid attention to detail
• Proven excellent collaboration and communication skills to work effectively across teams
• Proven self-motivated, goal-oriented, and able to work with ambiguity
• Proven solid ability to creatively solve problems, create and improve processes
• Proven solid ability to learn technology and keep up with ever changing advances and capabilities

Preferred Qualifications:

• Relevant professional certifications in marketing automation and/or technology platforms (i.e. Marketo Business Practitioner Expert Certification or similar)
• Experience deploying drip and nurture programs in Adobe Marketo Engage
• Experience with analytics tools (PowerBI, DOMO, Adobe Analytics, or similar)
• Experience with Adobe Workfront or similar work management tools
• B2B campaign experience

Total Compensation. As part of your total compensation package, which includes base, bonus opportunity, PTO and holiday pay, you will also receive these benefits at these rates, not to mention a remote work opportunity and healthy work/life balance.

UHG Benefitshttp://uhg.hr/uhgbenefits

Benefits pricing

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline:This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.