ABM Campaign Manager

Anaplan; New Brighton (MN); On-site; USD 106,000 - 152,000; Full time

Job summary

Join a forward-thinking company as an ABM Campaign Manager, where you'll drive revenue growth through innovative marketing strategies. This role emphasizes collaboration with cross-functional teams to design and optimize global marketing campaigns tailored for the HR/Workforce Planning line of business. You'll leverage various channels, from events to digital marketing, to engage decision-makers and generate qualified leads. With a commitment to diversity and inclusion, this dynamic environment fosters creativity and supports personal growth, making it an ideal place for those eager to make a significant impact in a fast-paced, client-facing role.

Qualifications

• 7+ years of B2B demand generation experience in SaaS required.
• Strong communication and project management skills essential.

Responsibilities

• Develop and execute account-based marketing programs for HR/Workforce Planning.
• Monitor and report campaign performance with focus on ABM metrics.

Skills

B2B Demand Generation

Campaign Management

Email Marketing

Social Advertising

Content Syndication

SEM

Reporting Skills

Project Management

Communication Skills

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

Tools

Demandbase

Salesforce

Workfront

Job description

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

Anaplan is looking for an ABM Campaign Manager to join the ABM-Digital team.

As an ABM Campaign Manager, you will play a crucial role in driving revenue growth by creating and nurturing qualified leads and accounts. Reporting to the Associate Director of ABM, you’ll collaborate closely with cross-functional teams to design, plan, manage, and optimize integrated global marketing campaigns across various channels for the HR/Workforce Planning line of business (LOB). Your focus will be on generating and advancing qualified opportunities via account-based strategic initiatives. Key responsibilities include:

Your Impact

Demand Generation Strategy and Execution:

1. Develop and execute account-based marketing programs for the HR/Workforce Planning LOB that drive engagement, leveraging channels such as events, webinars, email, paid media, search, retargeting, content syndication, and third-party partnerships.
2. Work closely with internal subject matter experts (SMEs) to deeply understand LOB pain points and tailor messaging to resonate with decision-makers within the HR/Workforce Planning LOB.
3. Identify trends and insights, optimizing digital marketing activities based on learnings to improve performance.

Cross-Functional Collaboration:

1. Interface with stakeholders across the Revenue team to ensure alignment and commitment to revenue targets and business objectives.
2. Leverage the internal project management team to align resources across Solutions, GTM, Sales, and Marketing teams to execute campaigns.
3. Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported.
4. Deliver high-quality Marketing Qualified Accounts (MQAs) with actionable engagement data and insights to SDRs to enable personalized outreach and optimized conversions.

Strategic Marketing Planning and Budget Management:

1. Develop and optimize marketing plans, including strategic ABM initiatives incorporating 1: Many, 1: Few, and 1:1 campaigns, leveraging engagement and intent data to prioritize target accounts, messaging, and tactics.
2. Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns.
3. Oversee vendor selection and contracts as needed.

Campaign Performance and KPIs:

1. Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics.

Your Qualifications

1. Bachelor’s degree in Business, Marketing, or a related field.
2. 7+ years of B2B demand generation experience in SaaS.
3. Experience in marketing HR/Workforce solutions or business services is a plus.
4. Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.
5. Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.
6. The ability to manage multiple projects simultaneously with strong attention to detail is a must.
7. Strong communication and presentation skills.
8. Familiarity with Demandbase, Salesforce, and Workfront is a plus.
9. Adept at working within a fast-paced, client-facing, ever-changing environment.
10. Collaborative, flexible, and has a growth mindset that not only values what gets done but how the work gets done.

Base Salary Range: $106,000 — $152,000 USD

Our Commitment to Diversity, Equity, Inclusion and Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.