ABM Campaign & Demand Gen Lead

Cursor; San Francisco (CA); Sur place; USD 110 000 - 170 000; Plein temps

Résumé du poste

SpaceXSI is hiring an Integrated Campaigns Manager in San Francisco to build demand and ABM programs for strategic accounts. You will craft technical narratives, write copy for briefs, emails, landing pages, and ads, and own virtual events from concept to follow-up.

This execution-heavy role reports into the Integrated Campaigns Team and demands a data-driven mindset and high agency. You will collaborate with sales, SDRs, and field marketing to tailor campaigns, optimize performance, and scale

Qualifications

• 3 to 5 years in B2B marketing, demand generation, or marketing operations, with hands-on time supporting ABM or integrated campaigns for enterprise or technical audiences.
• Hands-on experience running webinars, direct mail or meeting-maker programs, and email nurture.
• Familiarity with tools like Salesforce, a marketing automation platform, webinar platforms, direct mail or gifting platforms, and Clay or ABM and intent platforms.
• Experience with verticalized or persona-specific go-to-market motions.
• A track record of campaigns you can point to with real results, and the writing samples to back it up.

Responsabilités

• Build and run programs for priority accounts and segments.
• Design and run ABM programs for clusters of strategic accounts grouped by vertical, tech stack, use case, or buying-group pattern, with messaging, content, and offers tailored to each cluster, in partnership with sales, SDRs, and field marketing.
• Scale what works into 1:many programmatic plays across a broader target list of prospects and customers, using intent, enrichment, and ad targeting to reach the right buying groups without hand-building every touch.
• Map buying centers inside each account and build multithreaded plays that reach each of them.
• Turn account intelligence, intent, and usage signals into tailored campaign treatments, from personalized outreach and executive programs to events, direct mail, and sales plays.
• Tell stories that land with technical buyers.
• Shape the narrative, messaging, and offers for each campaign, and write the copy that carries it: briefs, emails, landing pages, ads, and account-specific content.
• Develop engaging concepts and formats for virtual events, owning all aspects of production from idea to follow-up: select topics, line up speakers, and prepare.
• Brief design and creative partners clearly and keep the story consistent across channels.
• Conceptualize and deploy creative demand gen offers
• Come up with offers that give target accounts a reason to engage, like meeting makers, direct mail, digital engagement programs, and gifting.
• Work with sales and SDRs on who gets each offer and how they follow up, and manage vendors on fulfillment, shipping, and budget.
• Track every offer from send to meeting to pipeline so we know what to repeat.
• Build thoughtful email campaigns and nurture programs
• Develop and improve nurture sequences for prospects and customers, segmented by persona, account tier, and where they are in the journey.
• Write and edit email copy, analyze performance, and come up with new ideas for content angles and CTAs that improve engagement.
• Partner with our lifecycle and email owners to keep lists clean, segments accurate, and every send on brand.
• Execute the deliverables that bring campaigns to life.
• Turn campaign plans into finished work: write briefs for design, and build landing pages, emails, ads, and sales one-pagers.
• Own launch checklists and timelines, coordinate with design, web, ops, and sales, and ship on time.
• Report on how each campaign performed, share what you learned with the team and sales, and suggest what to try next.

Connaissances

ABM experience

Campaign planning

Copywriting

Data-driven

Outils

Salesforce

Marketing automation

Webinar platforms

ABM tooling

Description du poste

SpaceXSI is hiring an Integrated Campaigns Manager in San Francisco to build demand and ABM programs for strategic accounts. You will craft technical narratives, write copy for briefs, emails, landing pages, and ads, and own virtual events from concept to follow-up.

This execution-heavy role reports into the Integrated Campaigns Team and demands a data-driven mindset and high agency. You will collaborate with sales, SDRs, and field marketing to tailor campaigns, optimize performance, and scale