#623 Account Executive

WWAY; Leland (NC); On-site; USD 45,000 - 75,000; Full time

Job summary

WWAY-TV in Leland, NC is seeking a multimedia marketing Account Executive to sell television and digital advertising plus event sponsorships to local businesses in the Wilmington area. You will handle outside B2B sales, learn client objectives, and present marketing ideas to decision-makers to reach revenue targets.

We value strong organizational and presentation skills, a proactive, team-focused attitude, and proficiency with Word, Excel, PowerPoint, and digital platforms.

Qualifications

• Strong organizational, written, and presentation skills.
• Competitive, energetic, and self-starter mentality.
• Team player with ability to thrive in a fast-paced environment.
• Professional appearance and client-facing professionalism.
• Proficient in Word, Excel, and PowerPoint; comfortable with Internet/Social Media/Digital platforms.

Responsibilities

• Sell television and digital advertising and event sponsorships to local businesses.
• Conduct B2B outside sales calls and learn client objectives.
• Present marketing ideas to area business decision-makers.
• Meet budgeted revenue goals through solicitations and promotions.
• Provide input on sales promotions to management and ensure customer satisfaction.

Skills

Strong organizational

Written communication

Presentation skills

Competitive

Energetic

Self-starter

Team player

Professional appearance

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Internet understanding

Social media understanding

Digital marketing understanding

Job description

TO: Community Contacts DATE: October 13, 2026

JOB TITLE: MULTIMEDIA ACCOUNT EXECUTIVE

JOB DESCRIPTION: MULTIMEDIA ACCOUNT EXECUTIVE

JOB REFERAL #:623

EXPERIENCE AND SKILLS NECESSARY:

WWAY-TV, located in Leland, NC, is seeking an enthusiastic, highly motivated candidate to build a career as a multimedia marketing Account Executive, selling television advertising, digital advertising, and promotional event sponsorships to local businesses in the Wilmington / Cape Fear Region. Your responsibilities will include:

Sales: Business to business outside sales calls. Learn the business of advertising and sales fundamentals. Learn and understand the business objectives and advertising strategies of clients across many business categories then help them achieve those goals. Generate advertising revenue through television advertising sales and event sponsorship sales to local advertisers. Present marketing ideas to area business decision-makers. Provide input on sales promotion ideas to sales management. Attain budgeted revenue goals through effective solicitations, promotions, and customer service.

Qualifications: Strong organizational, written, and presentation skills. Competitive, energetic, and self-starter. Team player. Ability to thrive in a fast-paced environment, with a desire to win. Professional appearance. Must be proficient in Microsoft Word, Excel, and PowerPoint Internet/Social Media/Digital understanding.

You must possess a valid and clean driver’s license.

It is the policy of WWAY-TV, LLC that Employment shall be based on merit, qualification, and competence. Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability. We utilize DMV & criminal background checks as a condition of employment. Females and minorities are encouraged to apply.