623 Account Executive

Wwaytv3; Leland (NC); On-site; USD 45,000 - 75,000; Full time

Job summary

WWAY-TV in Leland, NC, seeks an energetic Account Executive to drive television and digital advertising revenue for local businesses in the Wilmington/Cape Fear region.

You will learn advertising objectives, present marketing ideas to decision-makers, and meet revenue goals through proactive solicitation, promotions, and client service. Must be a self-starter with strong presentation skills.

Qualifications

• Strong organizational, written, and presentation skills.
• Competitive, energetic, and a self-starter.
• Team player with ability to thrive in a fast-paced environment.
• Proficient in Microsoft Word, Excel, and PowerPoint; Internet/Digital understanding.

Responsibilities

• Business-to-business outside sales calls.
• Learn the business of advertising and sales fundamentals.
• Learn and understand the business objectives and advertising strategies of clients across many business categories, then help them achieve those goals.
• Generate advertising revenue through television advertising sales and event sponsorship sales to local advertisers.
• Present marketing ideas to area business decision-makers.
• Provide input on sales promotion ideas to sales management.
• Attain budgeted revenue goals through effective solicitations, promotions, and customer service.

Skills

Organizational skills

Written communication

Presentation skills

Team player

Self-starter

Professional appearance

Microsoft Word

Excel

PowerPoint

Internet/Digital understanding

Tools

Microsoft Word

Excel

PowerPoint

Job description

JOB TITLE: ACCOUNT EXECUTIVE
JOB DESCRIPTION: ACCOUNT EXECUTIVE
JOB REFERRAL: #623

EXPERIENCE AND SKILLS NECESSARY:
WWAY-TV, located in Leland, NC, is seekingan enthusiastic, highly motivated candidate to build a career as a multimedia marketing Account Executive, selling television advertising, digital advertising, and promotional event sponsorships to local businesses in the Wilmington/Cape Fear Region.

Your responsibilities will include:
Sales:

• Business-to-business outside sales calls.
• Learn the business of advertising and sales fundamentals.
• Learn and understand the business objectives and advertising strategies of clients across many business categories, then help them achieve those goals.
• Generate advertising revenue through television advertising sales and event sponsorship sales to local advertisers.
• Present marketing ideas to area business decision-makers.
• Provide input on sales promotion ideas to sales management.
• Attain budgeted revenue goals through effective solicitations, promotions, and customer service.

Qualifications:

• Strong organizational, written, and presentation skills.
• Competitive, energetic, and a self-starter.
• Team player.
• Ability to thrive in a fast-paced environment, with a desire to win.
• Professional appearance.
• Must be proficient in Microsoft Word, Excel, and PowerPoint; Internet/Social Media/Digital understanding.

You must possess a valid, clean driver’s license.

It is the policy of WWAY-TV, LLC that Employment shall be based on merit, qualification, and competence. Employment practice shall not be influenced or affected by virtue of an applicant’s or an employee’s race, age, sex, religion, color, national origin, or disability. We utilize DMV & criminal background checks as a condition of employment. Females and minorities are encouraged to apply.