International VM Manager

Koton; Fatih; On-site; TRY 350,000 - 500,000; Full time

Job summary

Koton, a global fashion retailer, seeks a Senior Visual Merchandiser to lead end-to-end in-store merchandising across markets. You will translate brand standards into store layouts, train field teams, and oversee budgets and seasonal campaigns.

This role demands strong leadership, analytics, and cross-functional collaboration within a multinational team. The position focuses on optimizing product presentation, coordinating with Marketing and Creative teams, and ensuring timely, high-quality VM

Qualifications

• Minimum 8 years of experience in retail visual merchandising, with at least 5 years in a team leadership role.
• Strong analytical and reporting skills.
• Budget planning, forecasting, and budget tracking experience.
• Experience in competitor analysis and market research.
• Advanced proficiency in MS Office (Word, PowerPoint) and design software (Adobe Photoshop, Illustrator).
• Ability to create training materials and documentation.
• Proven track record of training, mentoring, and developing Area Visual Merchandisers.
• Strong problem-solving, prioritization, and stakeholder management.
• Fluency in English and ability to work in a multinational environment.
• Strong communication skills to manage VM processes with cross-functional teams.

Responsibilities

• Leading and driving end-to-end in-store visual merchandising projects from concept to implementation guidelines.
• Ensuring field teams understand and apply brand visual standards and prepare stores for execution.
• Identifying VM training needs and delivering programs while evaluating effectiveness.
• Developing visual layouts for new store openings aligning with product presentation standards.
• Auditing displays and reporting against store plans and budgets.
• Translating concepts into technical briefs for global partners while upholding quality.
• Managing procurement, inventory, and stock transfers for VM materials.
• Collaborating with Marketing, Creative, and Brand teams during launches and campaigns.

Job description

We began our journey in 1988 with a small store in Kuzguncuk, Istanbul. Today, we continue that journey as a global fashion brand with more than 7,900 employees, over 460 stores across nearly 70 countries, and our online sales channels.

We’re on a mission to “Make trends accessible to the world.” Guided by our motto “Trend in Time”, we bring the latest trends to our customers at the right moment.

We continue this journey together, by drawing strength from our values. Because we believe that “Achieving success with our values is woven into our fabric!”.

Fast and Efficient

Customer-Centric

Quality-Focused

One Team

Respectful

What You’ll Do

• Leading and driving end-to-end (360°) in-store visual merchandising projects from concept development to the creation and execution of implementation guidelines,
• Ensuring field teams fully understand and implement brand visual standards; selecting focus stores for floor sets and fresh-up updates, preparing stores for execution, training partner VM teams, and overseeing all processes from planning to final execution,
• Identifying VM training needs, delivering training programs, evaluating their effectiveness, and ensuring store VM personnel correctly apply visual standards and seamlessly adapt to new guidelines,
• Developing visual layout plans for new store openings in alignment with product presentation and core VM standards; auditing and reporting on product displays against store architectural plans,
• Preparing seasonal and monthly budgets, managing budget vs. actual performance tracking, and coordinating financial performance across international markets,
• Translating creative concepts into technical briefs for global partners while ensuring high quality and brand excellence,
• Managing the accurate and timely procurement of VM materials for daily store operations, overseeing inventory levels, auditing store orders, and managing stock transfers when local sourcing is required,
• Collaborating closely with Marketing, Creative, and Brand teams during seasonal launches, sale periods, and special campaigns to ensure unified communication and the timely delivery of required visual materials,

What We’re Looking For

• Minimum 8 years of experience in retail visual merchandising, with at least 5 years in a team leadership role,
• Strong analytical and reporting skills,
• Proven track record in budget planning, forecasting, and budget tracking,
• Strong experience in competitor analysis and market research,
• Advanced proficiency in MS Office (Word, PowerPoint) and design software (Adobe Photoshop, Illustrator),
• Demonstrated ability to create comprehensive training materials and documentation,
• Proven track record of training, mentoring, and developing Area Visual Merchandisers,
• Strong problem-solving skills with a proven ability to proactively plan, prioritize, and independently manage multiple tasks and stakeholders,
• Fluency in English and experience working effectively in a multinational, multicultural environment,
• Strong communication skills with the ability to manage VM processes in close collaboration with cross-functional teams,