Trade Marketing Manager

Jdeprofessional; Ataşehir; On-site; TRY 180,000 - 300,000; Full time

Job summary

JDE Peet’s is seeking a seasoned Trade Marketing leader to drive growth and commercial development across channels. You will shape strategies, collaborate with Sales, Marketing, E-commerce, Operations and Finance, and lead cross-functional projects from ideation to impact.

The role requires extensive FMCG/retail experience, strong analytical skills, and the ability to influence senior stakeholders in a global matrix environment. Join us to advance channel strategies and in-store excellence.

Qualifications

• Minimum BA-BS, Master’s degree is welcomed.
• 8+ years of experience in Trade Marketing, Growth, Business Development, Sales Strategy, or Revenue Management, preferably within FMCG / Retail sectors.
• Minimum 3 years of people management experience, including direct team leadership, supervision and performance management.
• Minimum 3 years of hands-on experience in distributor, regional or Key Account Management, with proven exposure to field execution, customer negotiations and channel dynamics.
• Strong commercial, financial and analytical acumen, with the ability to translate data into actionable growth initiatives.
• Strong foundational knowledge and practical experience in marketing and finance, enabling effective commercial decision-making and financial evaluation of initiatives.
• Proven track record in leading cross-functional, high-impact projects and driving execution excellence.
• Solid understanding of channel strategy, trade marketing execution, customer strategy and P&L dynamics.
• Demonstrated ability to influence senior stakeholders and operate effectively in matrix and global environments.

Responsibilities

• Drive trade marketing initiatives across key sales channels, delivering best-in-class field execution while maximizing in-store visibility and shopper engagement.
• Identify and unlock growth opportunities through data-driven and field-oriented commercial insights, including feasibility studies and post-analysis for the existing portfolio, NPDs, alternative channels and new business models.
• Design and implement commercial, channel and go-to-market strategies in close collaboration with Sales Teams, Marketing, E-commerce, Operations and Finance teams.
• Drive business development and strategic projects, including market entry, channel expansion, pricing, RGM and operational efficiency initiatives.
• Manage cross-functional projects end-to-end: business case creation, financial modeling, KPI definition, execution and impact assessment.
• Translate insights into clear strategic narratives, supporting Leadership management decision-making with structured analysis and recommendations.
• Monitor e-commerce and omnichannel performance, identifying opportunities to improve growth, profitability and shopper experience.
• Act as a key stakeholder manager, aligning local priorities with regional/global frameworks and ensuring strong execution discipline.

Skills

Trade Marketing

Growth

Business Development

Sales Strategy

Revenue Management

People management

Distributor / Key Account Management

Data analysis

Financial modeling

P&L knowledge

Cross-functional leadership

Education

Bachelor's degree (BA/BS)

Master’s degree welcomed

Job description

Drive sustainable and profitable growth by shaping and executing trade marketing, growth and commercial business development initiatives across channels. The role combines strategic planning, data-driven insights and cross-functional execution to unlock growth opportunities, optimize commercial performance and strengthen go-to-market effectiveness.

Qualifications

Key Responsibilities

• Drive trade marketing initiatives across key sales channels, delivering best-in-class field execution while maximizing in-store visibility and shopper engagement.
• Identify and unlock growth opportunities through data-driven and field-oriented commercial insights, including feasibility studies and post-analysis for the existing portfolio, NPDs, alternative channels and new business models.
• Design and implement commercial, channel and go-to-market strategies in close collaboration with Sales Teams, Marketing, E-commerce, Operations and Finance teams.
• Drive business development and strategic projects, including market entry, channel expansion, pricing, RGM and operational efficiency initiatives.
• Manage cross-functional projects end-to-end: business case creation, financial modeling, KPI definition, execution and impact assessment.
• Translate insights into clear strategic narratives, supporting Leadership management decision-making with structured analysis and recommendations.
• Monitor e-commerce and omnichannel performance, identifying opportunities to improve growth, profitability and shopper experience.
• Act as a key stakeholder manager, aligning local priorities with regional/global frameworks and ensuring strong execution discipline.

Capabilities & Experience

• Minimum BA-BS, Master’s degree is welcomed.
• 8+ years of experience in Trade Marketing, Growth, Business Development, Sales Strategy, or Revenue Management, preferably within FMCG / Retail sectors.
• Minimum 3 years of people management experience, including direct team leadership, supervision and performance management.
• Minimum 3 years of hands-on experience in distributor, regional or Key Account Management, with proven exposure to field execution, customer negotiations and channel dynamics.
• Strong commercial, financial and analytical acumen, with the ability to translate data into actionable growth initiatives.
• Strong foundational knowledge and practical experience in marketing and finance, enabling effective commercial decision-making and financial evaluation of initiatives.
• Proven track record in leading cross-functional, high-impact projects and driving execution excellence.
• Solid understanding of channel strategy, trade marketing execution, customer strategy and P&L dynamics.
• Demonstrated ability to influence senior stakeholders and operate effectively in matrix and global environments.

Company Description

Who Are We?

JDE Peet’s is one of the world's leading pure-play coffee company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What Is It Like to Work at JDE Peet’s?

We are people united by the power and possibility of coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet’s: unleashing the possibilities of coffee.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!