Trade Marketing Manager

JACOBS DOUWE EGBERTS; Ataşehir; On-site; TRY 180,000 - 300,000; Full time

Job summary

JDE Peet’s is seeking a senior Trade Marketing leader to drive growth strategies and channel execution across FMCG markets. You will shape commercial initiatives, collaborate with Sales, Marketing, E-commerce, Operations and Finance, and lead cross-functional programs from concept to impact.

The role requires 8+ years in trade marketing or related areas, strong P&L acumen, and a proven ability to translate data into growth opportunities.

Qualifications

• Minimum BA/BS; Master’s degree welcomed.
• 8+ years in Trade Marketing, Growth, Business Development, Sales Strategy, or Revenue Management.
• Minimum 3 years of people management experience.
• Experience in distributor, regional or Key Account Management.
• Strong commercial, financial and analytical acumen.
• Ability to translate data into actionable growth initiatives.
• Proven track record leading cross-functional, high-impact projects.

Responsibilities

• Drive trade marketing initiatives across key sales channels and optimize in-store visibility.
• Identify growth opportunities through data-driven insights and post-analysis.
• Design and implement go-to-market strategies with Sales, Marketing, E-commerce, Operations and Finance.
• Lead strategic projects including market entry, channel expansion, pricing and RGM.
• Manage cross-functional projects from business case to impact assessment.
• Translate insights into strategic narratives for Leadership decision-making.
• Monitor e-commerce and omnichannel performance to improve growth and profitability.
• Align local priorities with regional/global frameworks and ensure execution discipline.

Skills

Trade marketing

Growth

Business development

Sales strategy

Data-driven analytics

Cross-functional leadership

P&L understanding

Education

Bachelor’s degree

Job description

Drive sustainable and profitable growth by shaping and executing trade marketing, growth and commercial business development initiatives across channels. The role combines strategic planning, data-driven insights and cross-functional execution to unlock growth opportunities, optimize commercial performance and strengthen go-to-market effectiveness.

Qualifications

Key Responsibilities

• Drive trade marketing initiatives across key sales channels, delivering best-in-class field execution while maximizing in-store visibility and shopper engagement.
• Identify and unlock growth opportunities through data-driven and field-oriented commercial insights, including feasibility studies and post-analysis for the existing portfolio, NPDs, alternative channels and new business models.
• Design and implement commercial, channel and go-to-market strategies in close collaboration with Sales Teams, Marketing, E-commerce, Operations and Finance teams.
• Drive business development and strategic projects, including market entry, channel expansion, pricing, RGM and operational efficiency initiatives.
• Manage cross-functional projects end-to-end: business case creation, financial modeling, KPI definition, execution and impact assessment.
• Translate insights into clear strategic narratives, supporting Leadership management decision-making with structured analysis and recommendations.
• Monitor e-commerce and omnichannel performance, identifying opportunities to improve growth, profitability and shopper experience.
• Act as a key stakeholder manager, aligning local priorities with regional/global frameworks and ensuring strong execution discipline.

Capabilities & Experience

• Minimum BA-BS, Master’s degree is welcomed.
• 8+ years of experience in Trade Marketing, Growth, Business Development, Sales Strategy, or Revenue Management, preferably within FMCG / Retail sectors.
• Minimum 3 years of people management experience, including direct team leadership, supervision and performance management.
• Minimum 3 years of hands-on experience in distributor, regional or Key Account Management, with proven exposure to field execution, customer negotiations and channel dynamics.
• Strong commercial, financial and analytical acumen, with the ability to translate data into actionable growth initiatives.
• Strong foundational knowledge and practical experience in marketing and finance, enabling effective commercial decision-making and financial evaluation of initiatives.
• Proven track record in leading cross-functional, high-impact projects and driving execution excellence.
• Solid understanding of channel strategy, trade marketing execution, customer strategy and P&L dynamics.
• Demonstrated ability to influence senior stakeholders and operate effectively in matrix and global environments.

Company Description

Who Are We?

JDE Peet’s is one of the world's leading pure-play coffee company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What Is It Like to Work at JDE Peet’s?

We are people united by the power and possibility of coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet’s: unleashing the possibilities of coffee.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!