Brand Manager

Jdeprofessional; Ataşehir; On-site; TRY 1,853,568 - 2,780,352; Full time

Job summary

Jdeprofessional is seeking a Brand Manager to manage the brand and category locally within established guidelines. The role requires ownership of execution and collaboration with cross-functional teams to enhance category performance through market insights.

Candidates should have over 5 years in international FMCG marketing, experience in emotionally significant brand management, and strong communication skills in English and Turkish.

Qualifications

• 5+ years of experience in an international FMCG company, in Marketing.
• Experience in brand management of emotionally important products.
• Strong command of English & Turkish.

Responsibilities

• Manage brand and category on a local level.
• Execute brand communication agenda and share market insights.
• Work closely with cross-functional teams.

Skills

Brand management

Consumer insight analysis

Project management

Stakeholder management

Communication skills

Job description

The Brand Manager manages the relevant category and the brand on a local level within the category guidelines set. The role is responsible for the portfolio deployment, range management, local brand communication agenda, and compiling and sharing key market insights with key stakeholders and turning them into actionable insights.

The role also takes ownership of the full execution, works closely with cross-functional teams, and supports category performance through market and consumer insights.

Qualifications

• 5+ years of experience in an international FMCG company, in Marketing
• Experience in brand management of products which are emotionally important for the end customers
• Good at working with consumer insight data to understand the market and consumer dynamics and turn them into actionable insights
• Closely tracking the consumer trends with forward thinking approach
• Strong sense of ownership
• Strong communication skills to inspire key stakeholders and agencies
• Strong project management and stakeholder management skills
• Excellent command of English & Turkish

DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.