Strategic Trade Marketing & Growth Executive

Safilo; Fatih; On-site; TRY 160,000 - 230,000; Full time

Job summary

Safilo Türkiye is seeking a Customer & Trade Marketing Executive to support business growth through effective trade marketing strategies. Reporting to the Business Development & Marketing Manager, this role focuses on developing and implementing trade marketing plans, aligning brand priorities with commercial objectives, and driving customer engagement.

You'll develop brand activations, support retailers with marketing programs, oversee events and campaigns, and monitor budget and outcomes.

Qualifications

• 3-5 years of experience in trade/customer marketing (optical, fashion, retail, or FMCG preferred).
• Strong knowledge of trade marketing, consumer behavior, and retail strategies.
• Experience in promotional campaigns, sales tools, and POS materials.
• Excellent communication, relationship management, and analytical skills.

Responsibilities

• Develop and execute trade marketing strategies to boost market share and brand growth.
• Implement brand activations in alignment with global and local market needs.
• Design and implement customer-specific marketing programs to enhance brand engagement.
• Build and maintain relationships with retail partners, providing marketing support and training.
• Plan and coordinate trade shows, roadshows, and product launches.
• Manage in-store promotions, seasonal campaigns, and special offers to drive sales.
• Oversee POS materials, merchandising, and promotional asset distribution.
• Analyze competitor activities and market trends to refine trade marketing strategies.
• Track and report on trade marketing effectiveness, optimizing campaigns based on sales data.
• Manage budgets and coordinate vendor activities for brand activations.
• Work with sales team to provide promotional tools and training.
• Collaborate with internal teams to ensure marketing efforts align with brand objectives.

Skills

Trade marketing

Retail marketing

Analytical skills

English fluency

Education

Bachelor's degree in Marketing or related field

Tools

MS Excel

Job description

Safilo Türkiye is seeking a Customer & Trade Marketing Executive to support business growth through effective trade marketing strategies. Reporting to the Business Development & Marketing Manager, this role focuses on developing and implementing trade marketing plans, aligning brand priorities with commercial objectives, and driving customer engagement.

You'll develop brand activations, support retailers with marketing programs, oversee events and campaigns, and monitor budget and outcomes.