Trade Marketing & Business Development Executive

Safilo Group; Fatih; On-site; TRY 180,000 - 280,000; Full time

Job summary

Safilo Türkiye, part ofSafilo Group, seeks a Customer & Trade Marketing Executive to drive growth through trade marketing strategies and brand activations. Reporting to the Business Development & Marketing Manager, you will develop plans aligning brand priorities with commercial goals and foster retailer engagement.

You will plan campaigns, manage budgets, coordinate POS materials, and collaborate with sales for ROI-driven activations across markets.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in trade/customer marketing (optical, fashion, retail or FMCG).
• Strong knowledge of trade marketing, consumer behavior, and retail strategies.
• Experience with promotional campaigns, sales tools, and POS materials.
• Excellent communication, relationship management, and analytical skills.
• Proficiency in MS Office (Excel) and English fluency.
• Willingness to travel for trade events and retailer meetings.

Responsibilities

• Develop and implement trade marketing strategies to boost brand growth and market share.
• Plan and manage trade shows, roadshows, product launches, and in-store promotions.
• Coordinate budgets and vendor activities for brand activations.
• Provide promotional tools and training to the sales team.
• Analyze campaigns, track ROI, and report insights to senior management.
• Ensure marketing efforts align with brand objectives across teams.
• Monitor competitor activity and market trends to refine plans.

Skills

Marketing degree

Trade marketing exp

Consumer behavior

Promotional campaigns

Communication skills

Excel proficiency

English fluency

Travel availability

Education

Marketing/Business degree

Job description

Trade Marketing & Business Development Executive

With more than 3.500 employees, the Safilo Group is a worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its home brands such as Polaroid, Carrera, Smith and the licensed brands such as BOSS, Hugo, Carolina Herrera, Tommy Hilfiger, Fossil, Kate Spade, Marc Jacobs, Pierre Cardin, Moschino, Levi’s and Missoni.

Safilo Türkiye is seeking aCustomer & Trade Marketing Executiveto support business growth through effective trade marketing strategies. Reporting to theBusiness Development & Marketing Manager, this role focuses on developing and implementing trade marketing plans, aligning brand priorities with commercial objectives, and driving customer engagement.

Key Responsibilities:

Trade Marketing & Brand Activations:

• Develop and execute trade marketing strategies to boost market share and brand growth.
• Implement brand activations in alignment with global and local market needs.
• Design and implement customer-specific marketing programs to enhance brand engagement.
• Build and maintain strong relationships with retail partners, providing marketing support and training.

Event & Campaign Management:

• Plan and coordinate trade shows, roadshows, and product launches.
• Manage in-store promotions, seasonal campaigns, and special offers to drive sales.
• Oversee POS materials, merchandising, and promotional asset distribution.

Performance Tracking & Budget Management:

• Analyze competitor activities and market trends to refine trade marketing strategies.
• Track and report on trade marketing effectiveness, optimizing campaigns based on sales data.
• Manage budgets and coordinate vendor activities for brand activations.
• Work closely with the sales team to provide promotional tools and training.
• Collaborate with internal teams to ensure marketing efforts align with brand objectives.
• Analyze customer data to improve campaign performance and report insights to senior management.
• Successful implementation of trade marketing guidelines.
• Budget monitoring and ROI assessment for brand projects.
• Execution of local special projects and reporting on sales impact.

Qualifications & Skills:

• Bachelor’s degree inMarketing, Business, or a related field.
• 3-5 yearsof experience in trade/customer marketing (optical, fashion, retail, or FMCG preferred).
• Strong knowledge oftrade marketing, consumer behavior, and retail strategies.
• Experience inpromotional campaigns, sales tools, and POS materials.
• Excellentcommunication, relationship management, and analytical skills.
• Proficiency inMS Office (Excel)and fluency inEnglish.
• Ability totravelfor trade events and retailer meetings.