Brand Manager

Sütaş Group; Fatih; On-site; TRY 350,000 - 550,000; Full time

Job summary

Sütaş Group is seeking a Brand Manager to lead the brand strategy and annual marketing plans in Istanbul. You will manage budgets, guide cross-functional teams, and drive growth in a dynamic FMCG environment.

Successful candidates will have 4–7 years in brand management, strong analytics, fluency in English, and a readiness to leverage AI in marketing. The role offers regional opportunities and collaboration across functions in the From Farm to Table network.

Qualifications

• Bachelor's degree from a reputable university.
• 4-7 years of experience in brand management, preferably in FMCG.
• Proven experience in end-to-end marketing processes (strategy, planning, execution).
• Strong analytical thinking and ability to translate insights into business actions.
• Experience in budget management and cross-functional project management.
• Familiarity with AI tools and openness to leveraging AI in marketing processes.
• Fluency in English (both written and spoken).
• Based in Istanbul (preferably on the Anatolian side).

Responsibilities

• Define brand strategy and set annual targets to drive sustainable growth.
• Develop and execute annual marketing plans in line with strategy.
• Manage the A&P budget and monitor the effectiveness and ROI of marketing investments.
• Lead integrated consumer communication and promotion campaigns in collaboration with agencies.
• Analyze market trends, competition, and consumer insights to identify growth opportunities.
• Lead product development and innovation/renovation projects in cross-functional collaboration.
• Work closely with trade marketing teams to drive category and brand growth.
• Monitor brand performance, prepare regular reports, and drive action plans to deliver business targets.

Skills

Brand management

Marketing strategy

Budget management

Cross-functional PM

AI in marketing

English fluency

MS Office

Nielsen Discover

Education

Bachelor's degree

Tools

Nielsen Discover

Ipsos Household Panel

Job description

We are a large family of 7,500 people, each an expert in their field, working with the mission of spreading the goodness and abundance of milk.

As the Sütaş Family continues to grow every day, we are eager to add creative, innovative, high-spirited individuals who thrive in international settings and value teamwork.

We are excited to meet the future members of the Sütaş family meeting future members who embrace our mission, share our vision, and align with our values, all within our integrated business model "From Farm to Table".

We look forward to meeting individuals from diverse backgrounds such as food engineering, mechanical engineering, industrial engineering, veterinary medicine, electrical and electronic engineering, business, economics, computer engineering, and software engineering.

Would you like to become a part of this family and join Sütaş?

We are looking for a team member for the "Brand Manager" position within Sütaş Group.

What do we ecpet from our team member?

• Define brand strategy and set annual targets to drive sustainable growth,
• Develop and execute annual marketing plans in line with strategy,
• Manage the A&P budget and monitor the effectiveness and ROI of marketing investments,
• Lead integrated consumer communication and promotion campaigns in collaboration with agencies,
• Analyze market trends, competition, and consumer insights to identify growth opportunities,
• Lead product development and innovation/renovation projects in cross-functional collaboration,
• Work closely with trade marketing teams to drive category and brand growth,
• Monitor brand performance, prepare regular reports, and drive action plans to deliver business targets.

Expected Exper,ence & Required Skilss

• Bachelor's degree from a reputable university,
• 4-7 years of experience in brand management, preferably in FMCG,
• Proven experience in managing end-to-end marketing processes (strategy, planning, execution),
• Strong analytical thinking and ability to translate insights into business actions,
• Experience in budget management and cross-functional project management,
• Familiarity with AI tools and openness to leveraging AI in marketing processes,
• Fluency in English (both written and spoken),
• Proficiency in MS Office, Nielsen Discover and Ipsos Household Panel knowledge is a plus,
• Based in Istanbul (preferably on the Anatolian side).

Discover a career with purpose at Sütaş Group! Our 'From Farm to Table' business model, rooted in circularity, values natural resources like soil, water, and air. Committed to regenerative agriculture and sustainable dairy farming, we preserve soil, optimize water and energy usage, boost renewable energy production, and aim for zero waste

Our 'Regional Development Model,' generates thousands of jobs across diverse sub-sectors in agriculture, as well as manufacturing and services industries. It fosters fair income distribution and contributes to social development.

At Sütaş Group, we invest in your growth. We support your personal development, knowledge, and skills, valuing your ideas and achievements. Assessing your career expectations and the organization's needs, we place an emphasis on promoting from within, as well as offer opportunities for career transitions between locations and business units. Join us in shaping a sustainable future!

Pursuant to Law No. 6698 on the Protection of Personal Data (KVKK), you may access detailed information regarding your rights arising from the processing of your personal data and other related matters by reviewing the Sütaş Candidate Privacy Notice, available on the Sütaş website.