Brand Manager

KOROPLAST Tüketim Maddeleri; Esenyurt; Hybrid; TRY 300,000 - 420,000; Full time

Job summary

Koroplast is seeking an Assistant Brand Manager / Brand Manager to join our Marketing team in Türkiye. The hybrid role requires 2 days per week at the Esenyurt headquarters and offers ownership of brand strategies across Türkiye and export markets.

You will develop and execute local and global brand plans, identify growth opportunities from sales data and consumer insights, lead annual marketing planning and ROI, manage budgets, oversee creative with agencies, drive product launches, and support

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, or a related field.
• 4+ years of experience in brand marketing.
• Proven experience in brand building and strategy development.
• Strong analytical and data-driven mindset.
• Excellent communication and stakeholder management skills.
• Strong project management and multitasking abilities.
• Advanced English (written & spoken) is required.
• Male candidates must have completed military service.

Responsibilities

• Develop and execute local and global brand strategies.
• Identify growth opportunities through sales data, Nielsen insights, and consumer research.
• Lead annual marketing planning and deliver KPIs.
• Own marketing budgets, investments, and ROI performance.
• Lead creative development with agencies (creative & media).
• Drive innovation and new product launches with cross-functional teams.
• Support e-commerce and digital growth initiatives.
• Track global trends; test, learn, and scale new ideas.

Skills

Brand marketing

Analytical mindset

Communication

Stakeholder management

Project management

Multitasking

Advanced English

Education

Bachelor’s degree in Business Administration, Economics, Engineering, or related field

Job description

About the company

Koroplast is the market leader in trash bags and kitchen auxiliary products in Türkiye, with 45 years of expertise. With our motto “Life Made Easy Together”, we deliver innovative, high-quality solutions that consumers trust.

Joining the Koroplast Marketing team means taking a true driver’s seat in FMCG—owning brands end-to-end, making real business impact, and growing rapidly in a high-performance environment in all fronts of Marketing and E-Commerce.

This is a hybrid role, requiring 2 days per week at our Esenyurt headquarters.

About the job

Reporting to the Marketing Manager; Assistant Brand Manager / Brand Manager will be responsible for the following, for their brand/categories for Türkiye and export markets;

• Develop and execute local and global brand strategies
• Identify growth opportunities through sales data, Nielsen insights, and consumer research
• Lead annual marketing planning and deliver KPIs
• Own marketing budgets, investments, and ROI performance
• Lead creative development with agencies (creative & media)
• Drive innovation and new product launches with cross-functional teams
• Support e-commerce and digital growth initiatives
• Track global trends; test, learn, and scale new ideas

WHAT’S IN IT FOR YOU

• End-to-end ownership from day one
• Opportunity to work across multiple categories and brands
• Fast-paced, high-impact environment with strong learning curve
• Freedom to test, learn, and scale ideas quickly
• Hybrid work model (3 days remote)
• Peaceful, collaborative and entrepreneurial team culture

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Economics, Engineering, or a related field
• Minimum 4+ years of experience in brand marketing
• Proven experience in brand building and strategy development
• Strong analytical and data-driven mindset
• Excellent communication and stakeholder management skills
• Strong project management and multitasking abilities
• Advanced English (written & spoken) is required
• Male candidates must have completed military service

Your personal data, which will be collected through your applications submitted within the scope of this announcement, will be processed by Koroplast as the data controller in accordance with Law No. 6698 on the Protection of Personal Data (KVKK). Your data will be processed automatically for the purpose of managing the job application process in compliance with KVKK and related legislation. For detailed information, please refer to the Clarification Text available on the Koroplast website.