Starbucks CRM Specialist

Alshaya Group Avrasya; Ümraniye; On-site; TRY 250,000 - 450,000; Full time

Job summary

Alshaya Group Avrasya, a Starbucks division in Turkey, seeks a CRM Specialist to drive targeted campaigns, coordinate with partners, and optimize CRM-driven engagement across channels.

The role requires 3+ years in CRM and campaign management, hands-on CRM tool experience, and fluent English. You will work onCampaign planning, analytics, and coordination with stores and digital assets in a fast-paced retail environment.

Qualifications

• Bachelor's degree from a reputable university.
• 3+ years CRM platform experience (CRM Dynamics, Salesforce).
• 3+ years CRM and campaign management experience.
• Hands-on experience in corporate sales.
• Strong problem solving and coordination skills.
• Advanced communication skills.
• Fluent in written and spoken English.

Responsibilities

• Plan action-based campaigns for target audiences using CRM data.
• Coordinate with 3rd parties on CRM projects.
• Follow up on campaigns and adjust based on results.
• Own campaign KPIs and drive improvement.
• Manage campaign and guest communication channels.
• Create and test campaigns in CRM Dynamics; deploy to stores.
• Oversee Website and Mobile app content on CMS screens.
• Manage CRM channels like Push, Mobil Inbox, and Email.
• Report on financial benefits of campaign management.
• Track and report CRM project budgets.

Skills

Fluent in English (written & spoken)

Problem solving

Coordination skills

Result-oriented

Team player

Education

Bachelor's degree

Tools

CRM Dynamics

Salesforce

Job description

Kuwait-based Alshaya Group started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.

Franchise portfolio includes Bath and Body Works, Pinkberry, Shake Shack, Starbucks and Victoria's Secret in Turkey.

Alshaya Group’s operations are based on the vision of "Being one of the world's leading retailers, managing world's best known brands in profitable, value-building partnerships," with a corporate culture that rewards "Think Big," "Act Small," and "Be You" is currently looking for a 'CRM Specialist' to join its Starbucks division.

Qualifications

• Bachelor's degree from a reputable university,
• Minimum 3 years experience on CRM platforms (i.e CRM Dynamics, Salesforce),
• Minimum 3 years of CRM and campaign management experience,
• Having hands‑on experience on corporate sales,
• Problem solving and strong coordination skills,
• Advanced communication skills,
• Result‑oriented and proactive team player,
• Fluent in written and spoken English,

Job Description

• Planning experience‑based actions and campaigns for target audience and segments determined by CRM data,
• Responsible for cooperating with 3rd parties in CRM projects,
• Following up campaigns that CRM team established and taking actions according to the results of these campaigns,
• Responsible for campaign KPI's and taking actions to improve these KPI's,
• Managing campaign and guest communication channels,
• Establishing and testing campaigns on CRM Dynamics and implement these campaigns to the stores,
• Managing Website and Mobile application contents on CMS screens,
• Managing and reporting CRM communication channels like Push, Mobil Inbox and Email,
• Reporting and following the financial benefits of Campaign Management,
• Reporting and tracking of CRM project budgets.