CRM Data Insights Specialist - Power BI & SQL

Alshaya Group Avrasya; Ümraniye; On-site; TRY 300,000 - 420,000; Full time

Job summary

Alshaya Group Avrasya, a Kuwait-based retailer operating in Turkey, seeks a CRM Specialist for the Starbucks division to drive customer analytics and lifecycle optimization. You will develop segmentation, campaigns, and performance dashboards to guide strategic decisions.

The role requires 2+ years in data analytics/BI, strong SQL/Excel skills, and experience with BI tools (Power BI). Fluent English and cross-functional collaboration are essential in a fast-paced environment.

Qualifications

• Minimum 2 years of experience in Data Analytics, Business Intelligence, or a related field.
• Strong analytical thinking and problem-solving skills.
• Knowledge and hands-on experience in data modeling techniques and best practices.
• Advanced proficiency in SQL and Microsoft Excel.
• Proven experience in designing, developing, and delivering dashboards and actionable insights using BI tools, preferably Power BI.
• Experience in designing, maintaining, and managing ETL processes.
• Strong presentation, communication, and stakeholder management skills.
• Ability to translate complex data into compelling business narratives through effective data storytelling.
• Experience in identifying trends, patterns, and opportunities through data-driven analysis.
• Ability to work collaboratively in a cross-functional and fast-paced business environment.
• Strong attention to detail with a focus on data accuracy and quality.
• Fluent in written and spoken English.

Responsibilities

• Develop customer segmentation frameworks and targeting strategies.
• Design and propose campaign concepts based on customer journey insights and behavioral analytics.
• Define, execute, analyze, and report campaign feasibility assessments and performance measurement methodologies.
• Develop churn and retention models and monitor their effectiveness.
• Build, manage, and enhance dashboards and reporting systems in BI applications.
• Design and conduct A/B tests, analyze results, and provide optimization recommendations.
• Perform customer lifecycle analyses and generate actionable business insights.
• Prepare and deliver analytical reports and executive presentations for senior management.
• Coordinate analytical requirements and projects with cross-functional business stakeholders.
• Support budget planning processes through analysis, forecasting, and performance reporting.

Skills

Data analytics

Business Intelligence

SQL

Excel

Power BI

ETL

Dashboards

Data storytelling

Stakeholder management

English proficiency

Tools

Power BI

SQL

Excel

ETL tools

Job description

Alshaya Group Avrasya, a Kuwait-based retailer operating in Turkey, seeks a CRM Specialist for the Starbucks division to drive customer analytics and lifecycle optimization. You will develop segmentation, campaigns, and performance dashboards to guide strategic decisions.

The role requires 2+ years in data analytics/BI, strong SQL/Excel skills, and experience with BI tools (Power BI). Fluent English and cross-functional collaboration are essential in a fast-paced environment.