Senior Growth & Performance Marketing Lead

Hepsiburada (NASDAQ: HEPS); Şişli; On-site; TRY 180,000 - 260,000; Full time

Job summary

Hepsiburada seeks a performance marketing professional to own end-to-end campaign execution and optimization across channels. You will partner with analytics, product, and tech teams to drive growth for Türkiye's leading e-commerce platform.

The role requires 4+ years in performance marketing with GA, Adjust, Appsflyer, SA360 experience; strong analytical and budgeting skills; fluency in Turkish and English. Hybrid on-site in Marmara region preferred.

Qualifications

• 4+ years hands-on in setting up, executing, and optimizing performance marketing campaigns with e-commerce KPIs.
• Strong knowledge of Google Analytics, Adjust, Appsflyer and Google Marketing Platform.
• Experience with tracking integrations and collaborating with technical teams.
• Understanding of attribution models; SQL is a plus; proficient in Excel/Sheets.
• Excellent Turkish and English verbal and written communication.

Responsibilities

• Plan, execute and optimize performance marketing campaigns across channels.
• Measure, analyze, report campaign performance, and provide budget recommendations.
• Manage daily budgets and pacing; document best practices for growth strategy.
• Create effective ad creatives with internal and external teams.
• Collaborate with technical, product, analytics teams and vendors.
• Develop new ideas and test channels to improve overall performance.

Skills

Performance marketing

Campaign optimization

Data analysis

Budget management

SQL (plus)

Excel & Google Sheets

Strong communication

Turkish and English proficiency

Education

Bachelor's degree in Computer Science

Bachelor's degree in Management Engineering

Bachelor's degree in Industrial/Engineering

Tools

Google Analytics

Adjust

Appsflyer

Google Marketing Platform (SA360)

Job description

Hepsiburada seeks a performance marketing professional to own end-to-end campaign execution and optimization across channels. You will partner with analytics, product, and tech teams to drive growth for Türkiye's leading e-commerce platform.

The role requires 4+ years in performance marketing with GA, Adjust, Appsflyer, SA360 experience; strong analytical and budgeting skills; fluency in Turkish and English. Hybrid on-site in Marmara region preferred.