Marketing Senior Manager (Carbonated Soft Drinks)

PepsiCo; Fatih; On-site; TRY 1,000,000 - 1,400,000; Full time

Job summary

PepsiCo in İstanbul seeks a Marketing Senior Manager for Carbonated Soft Drinks to lead the design and execution of key marketing plans across Turkey, shaping brand strategy and activation programs.

You will partner with International Beverages to align no sugar priorities, manage budgets, and translate consumer insights into growth-driving campaigns, while guiding cross-functional teams and agencies.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs that drive sustainable in-market results and long-term brand equity.
• Strong strategic and creative thinking, with solid experience in integrated marketing communications, digital marketing, PR and consumer activation.
• Strong commercial understanding, including experience in innovation, commercialization and translating consumer insights into growth-driving strategies.
• Excellent project, stakeholder and agency management skills, with the ability to lead complex, cross-functional and cross-market initiatives.
• Strong leadership, influencing and communication skills, with the ability to inspire teams, align senior stakeholders and drive results in a fast-paced environment.

Responsibilities

• Helps set the global agenda for Turkey BU, partnering with International Beverages to align no sugar priorities, brand strategies and campaign development.
• Ensures delivery of key brand programs fit for TR Strategic Plan and Annual Operating Plan objectives; works with the CMO to deploy global-led programs and support BU initiatives.
• Drives effectiveness and efficiency of key brand activation plans for the Carbonated Soft Drinks portfolio, including media and campaign toolkits.
• Manages implementation of all brand playbooks, standards and monitors compliance (brand stewardship).
• Partners with BUs and Commercialization on developing winning activation plans.
• Works with BU teams on local cola brand activation and marketing promotions.

Skills

Brand management

Marketing strategy

Integrated marketing

Digital marketing

Consumer activation

Stakeholder management

Agency management

Leadership

Communication

Job description

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Marketing Senior Manager (Carbonated Soft Drinks) based in İstanbul and who will be responsible for leading the design and execution of key Carbonated Soft Drinks marketing plans across Turkey Business Unit and support the brand strategy development.

Responsibilities

• Helps set the global agenda for Turkey Business Unit (BU), partnering with International Beverages (IB) to align no sugar priorities, brand strategies and campaign development.
• Ensures delivery of key brand programs fit for TR Strategic Plan and Annual Operating Plan objectives. Works with the CMO to help influence, deploy and adapt global-led programs; leads development of TR initiatives; and supports and challenges BU initiatives.
• Drives increased effectiveness and efficiency of key brand activation plans for the Carbonated Soft Drinks (CSD) portfolio, including creation and roll out of media and campaign toolkits.
• Manages implementation of all brand playbooks, standards and monitors compliance (brand stewardship).
• Partners with BUs and Commercialization on developing winning activation plan.
• Works closely with and approves BU work on local cola brand activation and marketing promotions.
• Working with the IB team, collectively owns and manages the Category A&M budget, with a strong attention.
• Responsible for artwork compliance across specific programs.
• Presents marketing plans through key annual/monthly meetings and other internal forums, generating alignment and excitement of the organization beyond marketers.
• Works with wide set of agency partners to adaptation, creation and deployment of initiatives.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs that drive sustainable in-market results and long-term brand equity.
• Strong strategic and creative thinking, with solid experience in integrated marketing communications, digital marketing, PR and consumer activation.
• Strong commercial understanding, including experience in innovation, commercialization and translating consumer insights into growth-driving strategies.
• Excellent project, stakeholder and agency management skills, with the ability to lead complex, cross-functional and cross-market initiatives.
• Strong leadership, influencing and communication skills, with the ability to inspire teams, align senior stakeholders and drive results in a fast-paced environment.