Strategic Beverage Revenue Growth Leader

PepsiCo Inc.; Fatih; On-site; TRY 400,000 - 700,000; Full time

Job summary

PepsiCo Deutschland GmbH in Istanbul seeks a Revenue Growth Manager for the Turkey Beverage category. You will lead the strategic Pack Price Architecture to maximize revenue, optimize promotions, and drive long-term top-line growth across channels and geographies.

The role requires deep revenue management expertise, strong data analytics, and the ability to communicate clearly in English and Turkish. Collaboration with Marketing and Sales Finance is essential for new product launches and ongoing

Qualifications

• Applicant must be immediately credible in Revenue Management: 7+ years CPG experience with at least 3 years Revenue Management experience, preferably including both Strategy & Execution and covering each discipline (Pack/Price/Promotions/Trade Terms/Mix)
• Deep experience in revenue management and/or consumer research techniques: Deep analytical expertise, financial / P&L competency, consumer research experience, Conjoint experience, elasticity measurement techniques
• Insights & agency experience across both Shopper & Consumer
• Experience with big data techniques desired, but not essential
• Ability to articulate complex concepts in clear, simple & logical terms & build compelling presentations & professional communications (in English & Turkish)
• Strategic thinking skills – ability to review complex data, pulling out key insights & translating into high level storylines & concise practical plans for execution
• Commercial Acumen – Strong commercial and analytical ability required to manage both the operational and strategic agenda and strong analytical and Excel skills
• Self starter – able to drive progress in an ambiguous environment
• Strong results orientation, track record of hitting and exceeding targets
• Change management – leading large scale change throughout levels of an organization
• Can articulate complex issues in an easy to understand way

Responsibilities

• Design the Beverage Net Revenue Annual Operating Plan (AOP) in Pack Price Architecture, working closely with Beverage Category teams, BU Commercial Teams and Sales / Sales Finance Teams
• Influence ICP Revenue Algorithm defining 3-5 year Pack Price Architecture strategy, including price tiering and geo/channel base price differentiation
• Ensure Pack Price Architecture aligns with internal, consumer, customer and competitor objectives
• Support ongoing revenue realisation activities to increase Net Rev / Kg and drive profitable revenue growth while protecting share
• Work with Marketing teams for the right Pack Price for new product launches
• Lead Pack Price Architecture agenda for the Bi-monthly Revenue Council and review market performance
• Lead deep-dives to fully understand and address performance issues (by product/ account)
• Collaborate with RGM Capability Team and ICC on RGM programs, including Price Elasticity and OBPA
• Define course-correcting actions from bespoke projects / performance deep-dives

Skills

Revenue management

CPG experience

Data analysis

Excel

Bilingual English/Turkish

Strategic thinking

Change management

Presentation skills

Tools

Excel

Job description

PepsiCo Deutschland GmbH in Istanbul seeks a Revenue Growth Manager for the Turkey Beverage category. You will lead the strategic Pack Price Architecture to maximize revenue, optimize promotions, and drive long-term top-line growth across channels and geographies.

The role requires deep revenue management expertise, strong data analytics, and the ability to communicate clearly in English and Turkish. Collaboration with Marketing and Sales Finance is essential for new product launches and ongoing