Senior Marketing Manager, Carbonated Soft Drinks

PepsiCo; Fatih; On-site; TRY 1,000,000 - 1,400,000; Full time

Job summary

PepsiCo in İstanbul seeks a Marketing Senior Manager for Carbonated Soft Drinks to lead the design and execution of key marketing plans across Turkey, shaping brand strategy and activation programs.

You will partner with International Beverages to align no sugar priorities, manage budgets, and translate consumer insights into growth-driving campaigns, while guiding cross-functional teams and agencies.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs that drive sustainable in-market results and long-term brand equity.
• Strong strategic and creative thinking, with solid experience in integrated marketing communications, digital marketing, PR and consumer activation.
• Strong commercial understanding, including experience in innovation, commercialization and translating consumer insights into growth-driving strategies.
• Excellent project, stakeholder and agency management skills, with the ability to lead complex, cross-functional and cross-market initiatives.
• Strong leadership, influencing and communication skills, with the ability to inspire teams, align senior stakeholders and drive results in a fast-paced environment.

Responsibilities

• Helps set the global agenda for Turkey BU, partnering with International Beverages to align no sugar priorities, brand strategies and campaign development.
• Ensures delivery of key brand programs fit for TR Strategic Plan and Annual Operating Plan objectives; works with the CMO to deploy global-led programs and support BU initiatives.
• Drives effectiveness and efficiency of key brand activation plans for the Carbonated Soft Drinks portfolio, including media and campaign toolkits.
• Manages implementation of all brand playbooks, standards and monitors compliance (brand stewardship).
• Partners with BUs and Commercialization on developing winning activation plans.
• Works with BU teams on local cola brand activation and marketing promotions.

Skills

Brand management

Marketing strategy

Integrated marketing

Digital marketing

Consumer activation

Stakeholder management

Agency management

Leadership

Communication

Job description

PepsiCo in İstanbul seeks a Marketing Senior Manager for Carbonated Soft Drinks to lead the design and execution of key marketing plans across Turkey, shaping brand strategy and activation programs.

You will partner with International Beverages to align no sugar priorities, manage budgets, and translate consumer insights into growth-driving campaigns, while guiding cross-functional teams and agencies.