Senior Marketing Manager, Carbonated Soft Drinks - Turkey

PepsiCo; Kâğıthane; On-site; TRY 600,000 - 750,000; Full time

Job summary

PepsiCo in Istanbul seeks a Marketing Senior Manager (Carbonated Soft Drinks) to lead the design and execution of key marketing plans for the Turkey Business Unit and support brand strategy development.

The role requires 12–15 years in marketing or brand management, strong leadership, and fluency in Turkish and English, with experience across integrated marketing communications, digital, and consumer activation.

Qualifications

• 12–15 years of experience in marketing, brand management and/or marketing strategy.
• Proven track record in developing and executing impactful brand engagement programs.
• Strong strategic and creative thinking, with solid experience in integrated marketing communications, digital marketing, PR and consumer activation.
• Strong commercial understanding, including experience in innovation, commercialization and translating consumer insights into growth-driving strategies.
• Excellent project, stakeholder and agency management skills, with the ability to lead complex, cross-functional and cross-market initiatives.
• Strong leadership, influencing and communication skills, with the ability to inspire teams, align senior stakeholders and drive results in a fast-paced environment.
• Fluent in Turkish and English.

Responsibilities

• Helps set the global agenda for Turkey Business Unit (BU), partnering with International Beverages (IB) to align no sugar priorities, brand strategies and campaign development.
• Ensures delivery of key brand programs fit for TR Strategic Plan and Annual Operating Plan objectives. Works with the CMO to help influence, deploy and adapt global-led programs; leads development of TR initiatives; and supports and challenges BU initiatives.
• Drives increased effectiveness and efficiency of key brand activation plans for the Carbonated Soft Drinks (CSD). portfolio, including creation and roll out of media and campaign toolkits.
• Manages implementation of all brand playbooks, standards and monitors compliance (brand stewardship).
• Partners with BUs and Commercialization on developing winning activation plan.
• Works closely with and approves BU work on local cola brand activation and marketing promotions.
• Working with the IB team, collectively owns and manages the Category A&M budget, with a strong attention.
• Responsible for artwork compliance across specific programs.
• Presents marketing plans through key annual/monthly meetings and other internal forums, generating alignment and excitement of the organization beyond marketers.
• Works with wide set of agency partners to adaptation, creation and deployment of initiatives.

Skills

Marketing strategy

Brand management

Digital marketing

Integrated marketing communications

Consumer activation

Stakeholder management

Agency management

Leadership

Turkish language

English language

Job description

PepsiCo in Istanbul seeks a Marketing Senior Manager (Carbonated Soft Drinks) to lead the design and execution of key marketing plans for the Turkey Business Unit and support brand strategy development.

The role requires 12–15 years in marketing or brand management, strong leadership, and fluency in Turkish and English, with experience across integrated marketing communications, digital, and consumer activation.