We are seeking an experienced and commercially driven Sales Manager to lead sales operations and support the growth of our prestige fragrance portfolio in Türkiye.
Reporting to the Senior Brand Manager, the successful candidate will be responsible for driving sell-in and sell-out performance, developing strong retail partnerships, and ensuring effective field sales execution.
This role requires a solid understanding of the prestige beauty market, strong commercial capabilities, and hands-on experience in managing field sales and Beauty Consultant (BC) teams.
Key Responsibilities
Sales Management & Business Development
- Develop and implement sales strategies, annual budgets, forecasts, and commercial action plans.
- Drive sell-in and sell-out performance across the fragrance portfolio.
- Monitor sales KPIs, profitability, market trends, and competitor activities.
- Identify growth opportunities and implement initiatives to improve retail performance.
- Prepare regular sales reports, forecasts, and business performance reviews.
Retail & Key Account Management
- Build and maintain strong relationships with selective beauty retailers, including Sephora, Beymen, Boyner, Sevil, and similar partners.
- Support commercial negotiations, joint business planning, and retailer-specific sales initiatives.
- Improve brand visibility, distribution, and in-store sales performance.
- Coordinate promotional activities, product launches, and retail activations.
Field Sales & Team Leadership
- Lead, coach, and develop field sales teams and Beauty Consultants across Türkiye.
- Set sales objectives, monitor team performance, and implement improvement plans.
- Conduct regular store visits to evaluate sales results, merchandising standards, and operational effectiveness.
- Collaborate with the Training team to strengthen product knowledge, selling skills, and customer experience.
- Identify opportunities to improve field coverage and store productivity.
Cross-Functional Collaboration
- Work closely with Brand Management, Marketing, Trade Marketing, Training, and Finance teams.
- Support retail expansion, new brand launches, and strategic business initiatives.
- Ensure alignment between commercial objectives, brand positioning, and field execution.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
- At least 8 years of relevant sales experience, preferably within prestige fragrance, cosmetics, or selective beauty retail.
- Proven experience in sales management and team leadership.
- Experience working with selective beauty retailers such as Sephora, Beymen, Boyner, Sevil, or comparable retail partners.
- Strong understanding of sell-in, sell-out, retail KPIs, and commercial performance management.
- Experience managing field sales teams and Beauty Consultants.
- Strong negotiation, analytical, planning, and communication skills.
- Proactive, results-oriented approach with strong organizational capabilities.
- Proficiency in MS Office applications, particularly Excel and PowerPoint.
- Availability to travel regularly within Türkiye for field visits.
Join Our Team
If you are passionate about prestige fragrances, have a strong commercial mindset, and enjoy leading teams to achieve outstanding results, we look forward to receiving your application.