Sales Force Effectiveness Unit Manager

Eti; Fatih; On-site; TRY 700,000 - 900,000; Full time

Job summary

Eti in Istanbul invites you to join as Sales Force Effectiveness Unit Manager to optimize field operations across Turkey. You will design and implement workforce models, coordinate with field teams, and ensure alignment with distribution partners to drive efficiency and growth.

You will analyze routes, schedules, and coverage, turning data into actionable insights. The role requires analytical rigor, collaboration across functions, and hands-on leadership to deliver measurable improvements in

Qualifications

• Bachelor’s degree in Industrial Engineering or related analytical field.
• 4–6 years of FMCG experience, preferably in traditional trade and distributor-led structures.
• Experience in field sales, sales operations, or RTM processes.
• Strong understanding of sales force operations, coverage, and field productivity.
• Ability to transform data into actionable insights and business recommendations.
• Advanced Excel skills; experience with BI tools preferred.

Responsibilities

• Perform time-motion analyses to optimize workforce plans and headcount.
• Implement and monitor RTM-driven frequency and service models in the field.
• Analyze regional routes to improve vehicle planning and field coverage.
• Rebalance distribution of sales reps and merchandisers by region and workload.
• Improve travel time, visit numbers, and field efficiency through route optimization.
• Develop actions to optimize vehicle requirements and field costs.
• Monitor key metrics to improve route optimization and field discipline.
• Generate data-driven insights to enhance sales force productivity.
• Contribute to standard operating models for field operations.
• Collaborate with field teams to feed back into the model and pilots.

Skills

FMCG experience

Advanced Excel

Data-driven insights

Cross-functional collaboration

Problem solving

Project management

Strategic thinking

Education

Bachelor's degree in Industrial Engineering or related analytics field

Tools

BI tools

Job description

Eti is full of opportunities for your competencies to get you in pursuit of your career! Join our team, apply for Sales Force Effectiveness Unit Manager and get beyond your own limits.

What is the Main Aim of This Position?

To ensure that sales and merchandising teams across Turkey operate with the right number of staff, in the right locations, and with the right routes and frequency, thereby increasing field efficiency.

What We Expect From You?

• Conduct time-motion analyses for sales and merchandising teams to develop optimal workforce and headcount plans, and implement them in agreement with relevant managers,
• Implement and monitor the frequency and service model defined by RTM Strategy in the field,
• Conduct efficiency-enhancing optimizations by analyzing regional, route, and itinerary structures across Turkey; develop annual vehicle expansion plans; and implement them aligning with Sales Managers,
• Rebalance the distribution of Sales Representatives and Merchandisers based on region, potential, and workload,
• Improve travel time, number of visits, and field coverage through route optimization efforts,
• Develop actions to optimize vehicle requirements, utilization efficiency, and field costs,
• Improve route optimization, visit completion, and field discipline metrics by regularly monitoring them,
• Develop performance-enhancing actions by analyzing sales and merchandiser efficiency metrics,
• Establish standard operating models and implementation principles for field operations,
• Contribute to the improvement of the sales organization’s daily and weekly work schedules,
• Work closely with field teams and managers to integrate operational feedback into the model,
• Conduct planned pilot implementations to test and report on new field models,
• Identify opportunities for field efficiency and coverage through data-driven analysis,
• Support the field implementation of RTM projects by coordinating with cross-functional teams.

Why You?

• If you hold a bachelor’s degree in Industrial Engineering or a related analytical field,
• If you have 4–6 years of FMCG experience, preferably in traditional trade and distributor-led structures,
• If you have experience in field sales, sales operations, or Route-to-Market (RTM) processes,
• If you have a strong understanding of sales force operations, coverage, and field productivity,
• If you can transform data into actionable insights and business recommendations,
• If you have advanced Excel skills and preferably experience with BI tools,
• If you have strong analytical thinking, problem-solving, and project management capabilities,
• If you can effectively collaborate with cross-functional teams and manage multiple stakeholders,

What Brings You at the Front?

• Being strongly result-oriented and making quick decisions,
• Being innovative and open to learning,
• Being a team player,
• Having improved presentation abilities,
• Having strong problem-solving and decision‑making skills,