Field Sales Efficiency Lead - Optimize Routes & Coverage

Eti; Fatih; On-site; TRY 700,000 - 900,000; Full time

Job summary

Eti in Istanbul invites you to join as Sales Force Effectiveness Unit Manager to optimize field operations across Turkey. You will design and implement workforce models, coordinate with field teams, and ensure alignment with distribution partners to drive efficiency and growth.

You will analyze routes, schedules, and coverage, turning data into actionable insights. The role requires analytical rigor, collaboration across functions, and hands-on leadership to deliver measurable improvements in

Qualifications

• Bachelor’s degree in Industrial Engineering or related analytical field.
• 4–6 years of FMCG experience, preferably in traditional trade and distributor-led structures.
• Experience in field sales, sales operations, or RTM processes.
• Strong understanding of sales force operations, coverage, and field productivity.
• Ability to transform data into actionable insights and business recommendations.
• Advanced Excel skills; experience with BI tools preferred.

Responsibilities

• Perform time-motion analyses to optimize workforce plans and headcount.
• Implement and monitor RTM-driven frequency and service models in the field.
• Analyze regional routes to improve vehicle planning and field coverage.
• Rebalance distribution of sales reps and merchandisers by region and workload.
• Improve travel time, visit numbers, and field efficiency through route optimization.
• Develop actions to optimize vehicle requirements and field costs.
• Monitor key metrics to improve route optimization and field discipline.
• Generate data-driven insights to enhance sales force productivity.
• Contribute to standard operating models for field operations.
• Collaborate with field teams to feed back into the model and pilots.

Skills

FMCG experience

Advanced Excel

Data-driven insights

Cross-functional collaboration

Problem solving

Project management

Strategic thinking

Education

Bachelor's degree in Industrial Engineering or related analytics field

Tools

BI tools

Job description

Eti in Istanbul invites you to join as Sales Force Effectiveness Unit Manager to optimize field operations across Turkey. You will design and implement workforce models, coordinate with field teams, and ensure alignment with distribution partners to drive efficiency and growth.

You will analyze routes, schedules, and coverage, turning data into actionable insights. The role requires analytical rigor, collaboration across functions, and hands-on leadership to deliver measurable improvements in