Remote Meta Ads & Paid Social Lead Gen Specialist

Lever, Inc.

Turkey

Remote

TRY 300,000 - 540,000

Full time

2 days ago

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Benefits offered by this job

Remote work

Health insurance

Paid time off

Professional training

Mentoring

Career development

Job summary

Lever, Inc. partner-listed role seeks a Paid Social / Meta Ads Specialist in Turkey. You will own Meta Ads campaigns from planning to optimization, focusing on high-intent actions like leads, demos, and trials.

You will use AI tools to accelerate creative production and testing, collaborating with design and video teams to scale performance. The ideal candidate has 3+ years in Meta Ads, strong analytics, and experience in landing page optimization and CRM integrations.

Qualifications

3+ years of hands-on experience managing Meta Ads campaigns.
Proven ability to drive measurable conversion goals (leads/demos/trials).
Strong understanding of Meta campaign structures, audiences, retargeting and exclusions.
Experience with AI-assisted creative workflows and landing page optimization.

Responsibilities

Own and execute Meta Ads strategies across Facebook and Instagram.
Build campaigns focused on lead generation and high-intent actions.
Develop audience strategies using lookalikes, retargeting, and funnel segmentation.
Manage budgets and pacing to balance lead quality with outcomes.
Create and test multiple creative concepts and ad copy.
Collaborate with designers for creative production and optimization.
Own or support landing pages for paid campaigns and optimize copy.