Remote Brand Assistant Manager — Craft & Community

Foxelli Group; Çankaya; On-site; TRY 503,000 - 629,000; Part time

Benefits offered by this job

Gym memberships

Outdoor adventures

Personal development budget

Paid time off

Parental leave

Home office budget

Strong company culture

Job summary

Foxelli Group is seeking a Brand Manager Assistant to grow Hooks & Needles, a crochet/knitting–focused brand. You will coordinate product content, review patterns, and work with creators and teams to bring projects to life. The role emphasizes detail, organization, and a hands-on approach in a fully remote setting.

You’ll analyze customer feedback, track trends, and support marketing initiatives while using AI tools to speed up research and tasks. Crochet knowledge is a strong advantage here.

Qualifications

• Extreme attention to detail
• Organized and structured
• Tech-savvy with Shopify, Asana, Google Sheets, Claude, InDesign, and AI tools
• Independent and takes ownership
• Adaptable to changing priorities
• Curious and eager to learn
• Open to feedback, improve continuously
• Crochet or knitting knowledge is a strong advantage
• Experience in e-commerce, product development, or brand management is helpful

Responsibilities

• Develop and improve products for Hooks & Needles
• Review patterns, instructions, and content for accuracy and quality
• Collaborate with creators and internal teams to bring projects to life
• Review customer feedback to spot trends and opportunities
• Turn insights into ideas for improving products and the customer experience
• Keep up with crochet and knitting trends
• Support marketing initiatives and product storytelling
• Use AI tools to speed up research and daily tasks

Skills

Attention to detail

Organized

Independent

Adaptable

Curious

Open to feedback

Crochet/knitting knowledge

Tools

Shopify

Asana

Google Sheets

Claude

InDesign

AI tools

Job description

Foxelli Group is seeking a Brand Manager Assistant to grow Hooks & Needles, a crochet/knitting–focused brand. You will coordinate product content, review patterns, and work with creators and teams to bring projects to life. The role emphasizes detail, organization, and a hands-on approach in a fully remote setting.

You’ll analyze customer feedback, track trends, and support marketing initiatives while using AI tools to speed up research and tasks. Crochet knowledge is a strong advantage here.