Marketing Manager (4-months maternity cover) | DTC E-commerce | 100% Remote EU

Foxelli Group; Çankaya; On-site; TRY 1,258,000 - 1,761,000; Full time

Benefits offered by this job

Fully remote

Gym memberships

Personal development budget

Paid time off including parental leave

Home office budget

Job summary

Foxelli Group is hiring a Marketing Manager for a 4-month maternity cover. The role is fully remote, spanning strategy, creative execution, and website optimization across landing pages and funnels.

You will own projects from ideation to execution, collaborating with design and development teams to drive real sales and customer growth. You’ll leverage AI tools to move faster, test smarter, and improve conversions while maintaining strong copywriting and data-driven decision making.

Qualifications

• Experience as a Marketing Manager or full-stack marketer in e-commerce.
• Hands-on experience building with AI tools and automation.
• Deep understanding of digital and performance marketing.
• Ability to write clear, persuasive copy.
• Knowledge of CRO and website optimization.
• Love for data and what actually sells.
• Strong project management and collaboration with designers/devs.

Responsibilities

• Build and run marketing strategies tied to real business goals.
• Analyze market trends and customer data for growth opportunities.
• Convert insights into actionable next steps and experiments.
• Scale funnels and campaigns across channels.
• Collaborate cross-functionally between marketing, design and development.

Skills

Marketing management

Full-stack marketing

AI tools experience

Copywriting

CRO

Data analysis

Tools

GPT/AI tools

Heatmaps

Ad platforms (FB/GA)

Job description

Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.

At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.

If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us.

THE ROLE

The role: This is a 4-month maternity cover contract. If we have an open spot after the maternity cover and you loved your time at Foxelli, we'd be able to welcome you long term.

What we’re looking for

We’re on the hunt for a Marketing Manager (4-month maternity cover) who can think big, move fast, and actually make things happen. This is not a “just run ads and wait” role.

This is a full-stack marketing playground where you own projects from the first spark of an idea to seeing real sales roll in.

You’ll be the glue between marketing, design, and development - turning customer insights into landing pages, funnels, and campaigns that people actually want to click, read, and buy from.

If you love:

• mixing strategy with execution
• testing ideas
• improving funnels
• and making pretty things convert

…and you’ve played with AI tools to move faster, build smarter, or test better ideas, you might be our person.

What You’ll Be Doing

Strategy & Growth Stuff

• Build and run marketing strategies that support real business goals (not just vibes).
• Dig into customer research and market trends to find new growth opportunities.
• Analyze what’s working (and what’s not) and turn data into smart next steps.
• Come up with fresh ideas to scale our funnels and campaigns.
• Manage marketing projects from idea → launch → improvement.

Creative & Content Magic

• Write copy for ads, landing pages, and funnels that sounds human and sells.
• Review design work and give feedback so it looks on-brand and converts.
• Guide the creation and optimization of ad creatives with our design team.

Landing Pages & Website Optimization

• QA landing pages like a detective: checking UX, flow, and functionality.
• Run A/B tests to improve conversion rates.
• Work closely with developers to roll out website updates and improvements.

Team Glue (Cross-Functional Hero)

• Be the bridge between marketing, design, and development.
• Create clear briefs so everyone knows what to build and why.
• Track project progress and keep stakeholders in the loop.

Customer Research & Insights

• Collect and analyze customer feedback and data.
• Identify pain points and opportunities for improvement.
• Use insights to scale sales and improve acquisition.

AI Tools & Smarter Execution

• Bring AI into our workflow as a competitive edge. Use GPT, image/video generators, and automation platforms to compress timelines, run more experiments, and beat our own ideas.

What You Bring

• Has experience as a Marketing Manager or full-stack marketer in e-commerce.
• Have hands‑on experience building with AI tools - vibe coding, workflow automations, etc.
• Understands digital marketing and performance marketing deeply.
• Can write clear, persuasive, not-boring copy.
• Knows CRO and website optimization.
• Loves looking at data and asking: “What actually sells?”
• Is organized and good at managing projects.
• Has worked with designers and developers before.
• Can manage your own time and work remotely.
• Cares about customers and research.
• Gets excited about e-commerce growth.

Bonus Points If You

• Have used marketing automation tools.
• Know your way around heatmaps, ad managers, and analytics tools.
• Enjoy experimenting, testing, and improving things nonstop.

Why Foxelli

We’re not into boring corporate marketing.

We like:

• smart ideas
• quirky personality
• strong execution
• and people who take ownership

You’ll have space to think, test, build, and grow with us - and actually see the impact of your work.

Recruitment Process

Apply – A simple form that helps us know who’s stepping into our world.

Ribbon AI Interview – Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.

Interview – A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

Fixed Service Fee

€2,000 - €2,800 after taxes, depending on your skills, competencies, and experience.

Please note that this role is based on a contract/freelance agreement.

Perks & Benefits

• Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
• A budget for your home office setup so you’re comfortable working how you like and where you like.
• Strong company culture and a network of unique individuals that celebrate you.

Eligibility & Location Requirements

This role is 100% remote.

• Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
• For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part‑time roles.)

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.