Regional Brand & Communications Director - TUCA

bp; Fatih; Hybrid; TRY 5,882,000 - 8,824,000; Full time

Job summary

Castrol, part of bp, seeks Head of Brand & Communications for the TUCA region (Türkiye, Ukraine & Central Asia). You will lead the regional brand and marketing agenda, delivering growth through strong brand building, communications, and coordinated marketing execution.

Reporting to the Marketing Director, you will guide the regional team, partner with commercial, product and global stakeholders, and ensure a consistent Castrol presence across all customer touchpoints.

Qualifications

• 8+ years of marketing experience, including leadership in Brand, Communications, and Strategic Marketing.
• Proven track record leading integrated marketing organisations in multi-market environments.
• Strong experience in B2B2C marketing and customer engagement strategies.
• Lubricants/automotive aftermarket or related industry experience preferred but not essential.
• Experience working within a global matrix organisation and managing multiple partners.
• Demonstrated success building regional marketing strategies and translating them into impactful execution.
• Strong stakeholder management, agency management, and partnership development.
• Proficiency in English and Turkish.

Responsibilities

• Own the development and execution of the regional brand strategy, aligned with global brand vision and business objectives.
• Maintain a strong, differentiated, and consistent brand presence across markets and customer touchpoints.
• Drive brand awareness, consideration, preference, and long-term brand equity.
• Act as the regional brand guardian, ensuring all communications, campaigns, partnerships, activations, and investments align with brand positioning and guidelines.
• Adapt and implement global brand strategies for local market needs while maintaining consistency.
• Partner with global teams to develop compelling brand narratives, content, and promotional materials for regional audiences.
• Lead regional media strategy, planning, and execution to support brand and business goals.
• Provide strategic leadership and direction to the TUCA marketing organization.
• Partner with the Marketing Director to define marketing priorities, growth strategies, and annual business plans.
• Develop coordinated regional marketing plans that support business growth across countries and channels.
• Establish marketing governance, prioritization frameworks, performance measures, and ROI-focused decision making.
• Foster a culture of collaboration, innovation, consumer-centricity, and marketing perfection.
• Develop and optimise regional portfolio strategies aligned to market needs and growth objectives.
• Supervise portfolio performance and find opportunities for innovation, rationalisation, and improvement.
• Partner with commercial and product teams to prioritise, position, and launch products effectively.
• Evaluate profitability, customer relevance, and competitive positioning to guide portfolio decisions.
• Define and lead integrated communication strategies across paid, earned, owned, digital, social, experiential, internal, and external channels.
• Develop impactful campaigns and communication platforms that support brand and commercial objectives.
• Lead critical communications and reputation management initiatives.
• Drive effective storytelling that resonates with customers, partners, and key collaborators.

Skills

Brand Strategy

Marketing Communications

Marketing Leadership

Portfolio Management

Strategic Marketing

Customer Insights

ROI Management

Digital Marketing

Cross-Functional Leadership

Partner Management

Commercial Foresight

Job description

Castrol, part of bp, seeks Head of Brand & Communications for the TUCA region (Türkiye, Ukraine & Central Asia). You will lead the regional brand and marketing agenda, delivering growth through strong brand building, communications, and coordinated marketing execution.

Reporting to the Marketing Director, you will guide the regional team, partner with commercial, product and global stakeholders, and ensure a consistent Castrol presence across all customer touchpoints.