Head of Brand & Comms - TUCA

bp; Fatih; Hybrid; TRY 5,882,000 - 8,824,000; Full time

Job summary

Castrol, part of bp, seeks Head of Brand & Communications for the TUCA region (Türkiye, Ukraine & Central Asia). You will lead the regional brand and marketing agenda, delivering growth through strong brand building, communications, and coordinated marketing execution.

Reporting to the Marketing Director, you will guide the regional team, partner with commercial, product and global stakeholders, and ensure a consistent Castrol presence across all customer touchpoints.

Qualifications

• 8+ years of marketing experience, including leadership in Brand, Communications, and Strategic Marketing.
• Proven track record leading integrated marketing organisations in multi-market environments.
• Strong experience in B2B2C marketing and customer engagement strategies.
• Lubricants/automotive aftermarket or related industry experience preferred but not essential.
• Experience working within a global matrix organisation and managing multiple partners.
• Demonstrated success building regional marketing strategies and translating them into impactful execution.
• Strong stakeholder management, agency management, and partnership development.
• Proficiency in English and Turkish.

Responsibilities

• Own the development and execution of the regional brand strategy, aligned with global brand vision and business objectives.
• Maintain a strong, differentiated, and consistent brand presence across markets and customer touchpoints.
• Drive brand awareness, consideration, preference, and long-term brand equity.
• Act as the regional brand guardian, ensuring all communications, campaigns, partnerships, activations, and investments align with brand positioning and guidelines.
• Adapt and implement global brand strategies for local market needs while maintaining consistency.
• Partner with global teams to develop compelling brand narratives, content, and promotional materials for regional audiences.
• Lead regional media strategy, planning, and execution to support brand and business goals.
• Provide strategic leadership and direction to the TUCA marketing organization.
• Partner with the Marketing Director to define marketing priorities, growth strategies, and annual business plans.
• Develop coordinated regional marketing plans that support business growth across countries and channels.
• Establish marketing governance, prioritization frameworks, performance measures, and ROI-focused decision making.
• Foster a culture of collaboration, innovation, consumer-centricity, and marketing perfection.
• Develop and optimise regional portfolio strategies aligned to market needs and growth objectives.
• Supervise portfolio performance and find opportunities for innovation, rationalisation, and improvement.
• Partner with commercial and product teams to prioritise, position, and launch products effectively.
• Evaluate profitability, customer relevance, and competitive positioning to guide portfolio decisions.
• Define and lead integrated communication strategies across paid, earned, owned, digital, social, experiential, internal, and external channels.
• Develop impactful campaigns and communication platforms that support brand and commercial objectives.
• Lead critical communications and reputation management initiatives.
• Drive effective storytelling that resonates with customers, partners, and key collaborators.

Skills

Brand Strategy

Marketing Communications

Marketing Leadership

Portfolio Management

Strategic Marketing

Customer Insights

ROI Management

Digital Marketing

Cross-Functional Leadership

Partner Management

Commercial Foresight

Job description

Job Family Group

Marketing Group

Job Description

It’s more than just oil. It’s liquid engineering. Castrol provides all the oils, fluids and lubricants the world needs, for every driver, every rider and every industry.

Castrol is here to serve every driver, every motorcyclist and every industry on earth. We do this through Liquid Engineering. That means crafting high performance oils, lubricants, fluids and greases for every application you can imagine. We also know that you need every part of your world to run efficiently, so we lubricate every part of the car or motorcycle you own, the escalators at your local shopping mall, the elevator at your office, and even the production line that made your refrigerator.

We are here for you in the world’s mines and quarries, its cruise ships and airliners, its wind farms and wheat fields. Whatever you need, we help make it happen.

About the role

As Head of Brand & Communications for the TUCA region (Türkiye, Ukraine & Central Asia), you will develop and deliver the region’s brand and marketing agenda, driving sustainable business growth through outstanding brand building, critical communications, and coordinated marketing execution.

Reporting to the Marketing Director, you will provide leadership across the regional marketing organisation, partnering with commercial, product and global stakeholders to identify growth opportunities, define priorities, and develop impactful marketing strategies. You will act as the guardian of the Castrol brand across the region, ensuring a consistent and compelling presence across all customer touchpoints.

This is a highly visible leadership role that combines critical thinking with hands‑on execution across brand strategy, communications, media, digital marketing, sponsorships, content, and marketing efficiency.

What you will deliver

• Own the development and execution of the regional brand strategy, aligned with global brand vision and business objectives.

• Maintain a strong, differentiated, and consistent brand presence across markets and customer touchpoints.

• Drive brand awareness, consideration, preference, and long‑term brand equity.

• Act as the regional brand guardian, ensuring all communications, campaigns, partnerships, activations, and investments align with brand positioning and guidelines.

• Adapt and implement global brand strategies for local market needs while maintaining consistency.

• Partner with global teams to develop compelling brand narratives, content, and promotional materials for regional audiences.

• Lead regional media strategy, planning, and execution to support brand and business goals.

• Provide strategic leadership and direction to the TUCA marketing organization.

• Partner with the Marketing Director to define marketing priorities, growth strategies, and annual business plans.

• Develop coordinated regional marketing plans that support business growth across countries and channels.

• Establish marketing governance, prioritization frameworks, performance measures, and ROI‑focused decision making.

• Foster a culture of collaboration, innovation, consumer‑centricity, and marketing perfection.

• Develop and optimise regional portfolio strategies aligned to market needs and growth objectives.

• Supervise portfolio performance and find opportunities for innovation, rationalisation, and improvement.

• Partner with commercial and product teams to prioritise, position, and launch products effectively.

• Evaluate profitability, customer relevance, and competitive positioning to guide portfolio decisions.

• Define and lead integrated communication strategies across paid, earned, owned, digital, social, experiential, internal, and external channels.

• Develop impactful campaigns and communication platforms that support brand and commercial objectives.

• Lead critical communications and reputation management initiatives.

• Drive effective storytelling that resonates with customers, partners, and key collaborators.

What you will need to be successful

• 8+ years of marketing experience, including significant experience in Brand, Communications, and Strategic Marketing leadership roles.

• Proven track record of leading integrated marketing organisations in complex, multi‑market environments.

• Strong experience in B2B2C marketing and customer engagement strategies.

• Lubricants, automotive aftermarket, FMCG, industrial, or related industry experience preferred but not essential.

• Experience working within a global matrix organisation and managing multiple partners.

• Demonstrated success in building regional marketing strategies and translating them into impactful execution.

• Strong experience in stakeholder management, agency management, and partnership development.

• Proficiency in English and Turkish.

• Brand Strategy & Brand Management

• Integrated Marketing Communications

• Marketing Leadership & Team Development

• Product Portfolio Management

• Strategic Marketing Planning

• Customer & Consumer Insights

• Marketing Effectiveness & ROI Management

• Digital Marketing & Customer Engagement –

• Cross‑Functional Leadership

• Partner Management & Influencing

• Commercial Foresight

Why join us?

At Castrol, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

No travel is expected with this role

Relocation Assistance

This role is not eligible for relocation

Remote Type

This position is a hybrid of office/remote working

Skills

• Brand Management
• Brand visual standards
• Category Strategy
• Channel marketing activation
• customer and competitor understanding
• Customer Value Proposition
• Decision Making
• Developing and implementing strategy
• Developing creative marketing content
• Digital Fluency
• Digital Marketing
• Digital Product Management
• Listening
• Loyalty Management
• market
• Mentoring
• Offer and product knowledge
• Presenting
• Project and programme management
• Project execution planning
• Project Management
• Sector
• Strategic pricing
• Using market research effectively
• Writing skills

Legal Disclaimer

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status.Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process,please contact us.