Region Türkiye Marketing Manager Nutella

Ferrero; Fatih; On-site; TRY 1,000,000 - 1,500,000; Full time

Job summary

Ferrero in Istanbul seeks a Region Marketing Manager Nutella to lead the regional marketing agenda for Türkiye and IPA (Iran & Pakistan). You will shape brand strategy, positioning, portfolio priorities, and annual planning from a regional perspective, ensuring strong deployment of Nutella’s growth agenda.

Reporting to the Head of Türkiye Marketing and the Area Marketing Nutella APAC-MEA, you will drive category development, SKU optimization, and cross-functional collaboration to fuel growth

Qualifications

• Bachelor's degree required; master's or relevant qualification is a plus.
• Proven marketing leadership experience in FMCG or consumer-led environment.
• Strong communication, presentation, and collaboration skills.

Responsibilities

• Shape the regional category strategy, long-term growth roadmap, and annual budgeting for Nutella across the markets in scope.
• Translate consumer, shopper, category, and competitive insights into strategic choices that strengthen brand relevance.
• Own monitoring of brand and category performance including P&L, investments, volume targets, and risks.
• Support portfolio architecture through SKU lifecycle management, range optimization, and local customization.
• Guide communication, advertising, media, and consumer promotion plans with clear targets and media mix.
• Drive innovation roll-out and category development across markets with cross-functional inputs.
• Act as regional marketing reference between Area/AMMC, local markets, Sales, Trade Marketing, Media, and agencies.
• Lead category reviews and business performance discussions, identifying priorities and actionable plans.
• Lead, develop, and engage the assigned team with collaboration and alignment to Group values.

Skills

Leadership

Analytical thinking

Planning

Business acumen

Presentation skills

Communication

English fluency

Education

Bachelor's degree

Master's degree

Job description

About the Role

We are looking for a Region Marketing Manager Nutella, based in Istanbul, to lead the regional marketing agenda for one of the world’s most iconic and loved brands across Türkiye and IPA (Iran & Pakistan). In this high-impact role, you will help shape the brand strategy, positioning, portfolio priorities, and annual planning process from a regional perspective, while ensuring strong and consistent deployment of Nutella’s growth agenda across the markets in scope. The successful candidate will report managerially to the Head of Türkiye Marketing and professionally to the Area Marketing Nutella APAC-MEA.

We are looking for a Region Marketing Manager Nutella, based in Istanbul, to lead the regional marketing agenda for one of the world’s most iconic and loved brands across Türkiye and IPA (Iran & Pakistan). In this high-impact role, you will help shape the brand strategy, positioning, portfolio priorities, and annual planning process from a regional perspective, while ensuring strong and consistent deployment of Nutella’s growth agenda across the markets in scope. The successful candidate will report managerially to the Head of Türkiye Marketing and professionally to the Area Marketing Nutella APAC-MEA.

If you are ready to combine strategic thinking, consumer passion, and strong business ownership to accelerate the growth of a true love brand, we would be excited to welcome you to our journey.

Main Responsibilities

• Shape the regional category strategy, long-term growth roadmap, and annual budgeting process for Nutella across the markets in scope, ensuring clear alignment with brand values, business priorities, PS2–PS3 objectives, and regional growth ambitions.
• Translate consumer, shopper, category, and competitive insights into strategic choices that strengthen brand relevance, unlock growth opportunities, and support fact-based decision-making.
• Own the monitoring of brand and category performance, including P&L, investments, volume targets, and key business drivers, proactively identifying risks, gaps, opportunities, and corrective actions to deliver against objectives.
• Support the Head of Marketing in strengthening the Category portfolio architecture by coordinating SKU lifecycle management, range optimization, local customization, and consumer/trade unit development in line with global guidelines and portfolio governance.
• Guide communication, advertising, media, and consumer promotion plans by defining clear target audiences, optimizing the media mix, and ensuring every activation reinforces Nutella’s brand equity, category strategy, and regional business objectives.
• Drive innovation roll-out and category development initiatives across the markets under scope, bringing together local market inputs, cross-functional capabilities, and external partners to ensure excellent execution.
• Act as the key regional marketing reference point between Area/AMMC, local markets, Sales, Trade Marketing, Media, and agency partners, ensuring market needs, insights, best practices, and growth opportunities are translated into strong plans and flawless execution.
• Lead meaningful category reviews and business performance discussions by consolidating market inputs, identifying clear priorities, and recommending actionable plans to strengthen results.
• Lead, develop, and engage the assigned team by fostering collaboration, empowerment, capability building, open communication, and strong alignment with Group values.

About You

• Bachelor’s degree; a master’s degree or business qualification is a plus.
• Preferably 10+ years of marketing experience in FMCG or a similarly dynamic consumer-led environment, including proven people management experience.
• A collaborative leader who can inspire teams, influence stakeholders, and turn diverse strengths into collective business impact.
• Strong analytical thinking, business acumen, and planning discipline, with the ability to connect data, insights, and strategy into clear decisions.
• Comfortable operating in a multicultural and matrix organization, with the agility to balance regional priorities, local market needs, and global brand standards.
• A self-driven, resilient, and engaging communicator with excellent presentation skills and the ability to simplify complexity for different audiences.
• Fluency in written and spoken English.

What We Offer

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About Ferrero

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.