Product Marketing Manager

Groupe SEB; Sarıyer; On-site; TRY 600,000 - 900,000; Full time

Job summary

Groupe SEB, a global leader in cookware and small domestic appliances, seeks a strategic Product Marketing Manager in the Marmara region. You will define roadmaps for product lines, manage significant marketing budgets, and drive sales and margins through robust marketing orchestrations.

The role requires a master’s degree, 8+ years in marketing/sales/category management, strong P&L experience, and fluent English.

Qualifications

• Master’s degree in Marketing, Business Administration, or equivalent fields.
• Minimum 8 years of hands-on experience in marketing, sales, or category management within an international environment.
• Strong experience in managing a P&L and a strong taste for numbers and data-driven decisions.
• Proven track record in leading, mentoring, and managing a team (Product Managers, assistants, or trainees).
• Fluent in English, with excellent professional communication and presentation skills.
• Deep understanding of distribution channels and retail structures.
• Strong analytical thinking, synthesis skills, and strategic vision in fast-moving environments.

Responsibilities

• Own sales, market share and profitability targets for the category across all channels (online & offline).
• Define annual priorities and growth ambitions with Marketing Director.
• Monitor business performance and lead corrective actions.
• Contribute to budget, forecasts and landing exercises with Finance and Controlling.
• Define and execute category growth strategy and ROMI.
• Lead marketing, communication, influencer and promotional strategies for the category.
• Ensure effective product launches and activation plans across all touchpoints.
• Validate sales forecasts and ensure alignment across functions.
• Oversee inventory health and demand planning through Product Manager team.
• Lead, coach and develop junior product managers.

Skills

P&L management

Team leadership

Data-driven decisions

English fluent

Marketing strategy

Category management

Education

Master’s degree in Marketing / MBA

Job description

Groupe SEB is a global leader in cookware and small domestic appliances (SDA), bringing together iconic brands such as Tefal, Rowenta, WMF, Krups and many others. Operating worldwide, we deliver innovative solutions that enhance everyday life for millions of consumers.

About the role

We are looking for a strategic, results-driven, and visionary Product Marketing Manager to join our Marketing team. In this role, you will define the roadmap for your assigned product lines to maximize economic performance, manage a significant marketing budget and secure budgeted sales and margins.

Key Responsibilities

1. Business Performance & P&L Ownership

• Own sales, market share and profitability targets for the category across all channels (online & offline)
• Define annual priorities and growth ambitions in alignment with the Marketing Director
• Monitor business performance, identify deviations and lead corrective action plans
• Contribute to budget preparation, forecasts and landing exercises with Finance and Controlling
• Define together with Marcom team ATL and BTL investments and ensure optimal return on marketing investments (ROMI)
• Define and execute the category growth strategy
• Ensure the competitiveness, consistency and profitability of the product portfolio
• Identify medium- and long-term growth opportunities, emerging consumer trends and new activation levers
• Anticipate market, customer and competitor developments to drive sustainable growth

3. Marketing & Go-to-Market Leadership

• Lead the development of marketing, communication, influencer and promotional strategies for the category
• Ensure effective product launches and activation plans across all touchpoints

4. Demand Planning & Business Steering

• Validate sales forecasts and ensure alignment across functions
• Oversee inventory health and demand planning through the Product Manager team
• Ensure optimal stock management and support business continuity

  5. Team Leadership & Capability Building

  • Lead, coach and develop junior product manager

  Qualifications

  • Master’s degree in Marketing, Business Administration, or equivalent fields,
  • Minimum 8 years of hands-on experience in marketing, sales, or category management within an international environment,
  • Strong experience in managing a P&L and a strong taste for numbers and data-driven decisions,
  • Proven track record in leading, mentoring, and managing a team (Product Managers, assistants, or trainees),
  • Fluent in English, with excellent professional communication and presentation skills,
  • Deep understanding of distribution channels and retail structures,
  • Strong analytical thinking, synthesis skills, and strategic vision with the ability to thrive in complex, fast-moving environments.