Product Manager

LAV; Kartal; On-site; TRY 600,000 - 900,000; Full time

Job summary

LAV, a leading glassware manufacturer, is seeking a Senior Product Manager to oversee the full product lifecycle and drive portfolio optimization in a competitive market.

With a focus on data-driven strategy, you will identify market needs, monitor performance, and lead cross-functional efforts with Sales and Marketing to deliver impactful campaigns and pricing decisions.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Marketing, Engineering, or related field.
• 10+ years of experience in Product Management or a closely related commercial function.
• Strong understanding of product lifecycle management, portfolio management, pricing, market analysis, and competitive intelligence.
• Strong analytical and problem-solving skills with the ability to translate data and market insights into actionable recommendations.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Manage the product lifecycle from portfolio planning to performance monitoring and optimization.
• Identify market needs and emerging trends to support development of new products.
• Evaluate performance and positioning of existing products and recommend portfolio improvements.
• Develop and manage segment-based campaigns for target markets and measure campaign performance.
• Conduct market and competitor analysis including pricing strategies and market developments.
• Collaborate with Sales, Marketing, and other functions to execute product strategies.

Skills

Product lifecycle

Portfolio management

Pricing

Market analysis

Competitive intelligence

Excel

PowerPoint

Communication

Stakeholder management

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Our Company

LAV is one of the world’s leading glassware manufacturers, proudly serving over 138 countries. Our strength stems not only from our advanced expertise in glass production technologies but also from the lasting, sustainable relationships we cultivate with our customers.

With two state-of-the-art production facilities in Kütahya and offices in Italy and the USA, we are steadily expanding our global footprint. Employing over 2,000 dedicated professionals, we are making a significant impact in international markets.

As part of our dedication to gender equality, 52% of our workforce is made up of women, reflecting our commitment to diversity and equal opportunity. We are also deeply committed to fostering an inclusive environment where all individuals are respected and valued, regardless of race, religion, color, nationality, gender, marital status, age, or seniority.

#genderequality

What you will be doing?

• Manage the product lifecycle, from portfolio planning and product positioning to performance monitoring and optimization.
• Identify market needs, customer expectations, and emerging trends to support the development and introduction of new products into the portfolio.
• Evaluate the performance and positioning of existing products and recommend portfolio improvements accordingly.
• Develop and manage segment-based campaigns for target markets and customer groups, and monitor and report on campaign performance.
• Conduct regular market and competitor analysis, including product portfolios, pricing strategies, campaigns, positioning, and key market developments.
• Identify significant trends, opportunities, and differentiating practices within the competitive landscape.
• Conduct pricing analyses by monitoring market dynamics, competitor activities, customer expectations, and price positioning.
• Develop data-driven recommendations regarding product strategy, pricing, portfolio management, and sales campaigns.
• Collaborate closely with Sales, Marketing, and other relevant functions to support commercial objectives and ensure effective execution of product strategies.
• Prepare regular analyses, reports, and presentations to support business and management decision-making.

Required Skills & Qualifications

• Bachelor’s degree in Business Administration, Economics, Marketing, Engineering, or a related field.
• Minimum 10 years of experience in Product Management or a closely related commercial function.
• Strong understanding of product lifecycle management, portfolio management, pricing, market analysis, and competitive intelligence.
• Strong analytical and problem-solving skills with the ability to translate data and market insights into actionable recommendations.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Excellent communication, presentation, and stakeholder management skills.