Route to Market Manager

La Lorraine Bakery Group NV; Fatih; On-site; TRY 4,116,000 - 5,811,000; Full time

Benefits offered by this job

LLBG Academy

Global exposure

Job summary

La Lorraine Bakery Group (LLBG) is seeking a Route-to-Market & Commercial Excellence lead to optimize coverage, distribution and field execution across channels and customers. You will design and continuously improve the RTM strategy, lead channel segmentation, drive field-force optimization, and manage sales technology such as SAP and Power BI to ensure reliable data and performance visibility.

Join an international, family-owned company with a strong growth plan and a focus on sustainability,

Qualifications

• Bachelor’s degree in Industrial Engineer or related field.
• 5–8 years of experience in Sales Operations, Commercial Planning, or RTM (FMCG preferred).
• Strong analytical mindset with experience in Excel, Power BI, or similar tools.
• Excellent English communication skills.

Responsibilities

• Design and continuously improve the Route-to-Market strategy, ensuring the most effective coverage, distribution and service model across channels and customers.
• Develop and optimize sales and distribution models, translating commercial priorities into sustainable field execution.
• Lead channel, customer and POS segmentation to define differentiated coverage, service levels and sales approaches.
• Drive route and field-force optimization, improving territory design, visit frequency, productivity and distributor delivery efficiency.
• Manage and enhance the sales technology and data infrastructure, including SAP and Power BI, ensuring reliable data, reporting and performance visibility.
• Establish and monitor sales performance KPIs, targets and dashboards, providing actionable insights to Sales leadership and field teams.
• Design and manage sales incentive schemes, ensuring alignment with commercial priorities and performance objectives.
• Identify, pilot and scale commercial excellence and business development initiatives that improve sales effectiveness and field execution.
• Manage relevant external partners and distributors, ensuring effective implementation of RTM initiatives and continuous improvement.
• Conduct market, competitor and organizational analyses to identify opportunities and recommend the right sales structure, roles and ways of working.
• Support the Key Account Director and drive strategic projects for top on-the-go partnerships.

Skills

Analytical mindset

Cross-functional collaboration

Project management

Strategic thinking

Excellent English communication

Education

Bachelor’s degree in Industrial Engineer or related field

Tools

Power BI

SAP

Excel

Job description

You will drive Route-to-Market and Commercial Excellence, optimizing sales models, field execution, technology and performance to maximize sales effectiveness and sustainable growth.

The function

• Design and continuously improve the Route-to-Market strategy, ensuring the most effective coverage, distribution and service model across channels and customers.
• Develop and optimize sales and distribution models, translating commercial priorities into sustainable field execution.
• Lead channel, customer and POS segmentation to define differentiated coverage, service levels and sales approaches.
• Drive route and field-force optimization, improving territory design, visit frequency, productivity and distributor delivery efficiency.
• Manage and enhance the sales technology and data infrastructure, including sales automation, SAP and Power BI, ensuring reliable data, reporting and performance visibility.
• Establish and monitor sales performance KPIs, targets and dashboards, providing actionable insights to Sales leadership and field teams.
• Design and manage sales incentive schemes, ensuring alignment with commercial priorities and performance objectives.
• Identify, pilot and scale commercial excellence and business development initiatives that improve sales effectiveness and field execution.
• Manage relevant external partners and distributors, ensuring effective implementation of RTM initiatives and continuous improvement.
• Conduct market, competitor and organizational analyses to identify opportunities and recommend the right sales structure, roles and ways of working.

Your profile

• Bachelor’s degree in Industrial Engineer or related field
• 5–8 years of experience in Sales Operations, Commercial Planning, or RTM (FMCG preferred)
• Strong analytical mindset with experience in Excel, Powe BI, or similar tools
• Solid understanding of distribution, retail channels, and sales operations
• Proven ability to work cross-functionally, manage projects, and deliver results
• Strong analytical, Project Management and strategical thinking skills
• Excellent English communication skills

Our offer

• You will join an international family-owned company with a strong long-term vision, where more than 5,300 enthusiastic colleagues work together, driven by five core values.
• You can literally taste our passion every day through our fresh and innovative top-quality products.
• You will help build a better world, as sustainability is high on our agenda.
• You will get the opportunity to grow and develop in a highly dynamic environment. Our LLBG Academy supports you in becoming the best version of yourself.
• You are given the space to roll up your sleeves, take initiative, and truly make a difference.

La Lorraine Bakery Group (LLBG) is an international family-owned company headquartered in Belgium with more than 85 years of experience in the milling and bakery sector. More than 5,700 passionate employees produce and sell high-quality bakery products to consumers, retailers and foodservice professionals in over 40 countries every day. They do so with respect for people, product and planet, because at LLBG we want our company and our people to grow in a sustainable way.

"We are entrepreneurs, no-nonsense and with a great dedication."

Take a look inside Sales & Customer Service

Support the Key Account Director and drive strategic projects for top on-the-go partnerships.