Procurement Manager (Marketing)

Hepsiburada (NASDAQ: HEPS); Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Hepsiburada is seeking a senior Marketing Procurement leader to drive end-to-end spend across ATL/BTL media, agencies, PR, events, production, and martech.

You will shape sourcing strategy, negotiate terms, manage supplier performance, and partner with Marketing, Legal, Finance, and Compliance to optimize costs in a fast-paced e-commerce environment.

Qualifications

• Bachelor’s degree required; MBA or equivalent master’s degree a plus.
• 8-9 years of experience in procurement processes with strong expertise in Marketing Procurement.
• Experience in ATL/BTL media buying, creative & digital agencies, PR, events, production, market research, and martech tools.

Responsibilities

• Develop and monitor the department/category budget in line with annual targets.
• Develop and improve procurement policies and workflows for marketing and agency partnerships.
• Manage end-to-end Marketing procurement processes including demand analysis, sourcing, tendering, negotiation, contracting, and supplier management.
• Lead commercial negotiations for media investments, agency retainers, production projects, events, and martech solutions.
• Negotiate terms including usage/IP rights, payment terms, and termination conditions.

Skills

Marketing procurement

Sourcing strategy

Negotiation

Stakeholder management

Contract management

Cost optimization

Vendor management

Market research

Data analysis

Education

Bachelor’s degree

MBA or equivalent master’s

Tools

SAP

MS Office

Job description

At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With Türkiye’s and the region's largest Smart Operations Center, industry-leading R&D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Türkiye's most recommended e-commerce platform.

Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik, HepsiAd, and Hepsiburada Global, we create value for all our stakeholders. Committed to harnessing technology for social benefit, our “Technology Empowerment for Women Entrepreneurs” program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation.

With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as “Türkiye’s Hepsiburada” and the first and only Turkish company representing Türkiye and listed on NASDAQ, the world's leading technology exchange.

For our colleagues, we offer a work environment that supports creating together and adding more meaning to our work. As a team full of opportunities, we are happy to develop, produce and succeed together.

If you want to be part of a team that creates value for everyone and improves people’s livesthrough innovative products and services—and contribute to exciting success stories, the future starts here.

Our Requirements:

• Bachelor’s degree in university; MBA or an equivalent master’s degree is a plus.
• At least 8-9 years of experience in procurement processes, with strong expertise in Marketing Procurement.
• Deep experience in Marketing procurement categories, including ATL/BTL media buying, creative & digital agencies, PR, events, production, market research, and martech (marketing technology) tools.
• Experienced in contract management, commercial negotiations, usage rights, licensing (image/talent rights), SLAs, payment terms, and termination conditions.
• Proven track record in strategic sourcing, tender management, agency pitch processes, supplier selection, and supplier performance management.
• Strong negotiation and analytical skills with a focus on cost optimization, agency fee structures, and commercial value.
• Excellent stakeholder management skills, with the ability to work closely with Marketing, Brand, Legal, Finance, Compliance, and business units.
• Advanced knowledge of SAP and MS Office.
• Excellent presentation, reporting, organizational, problem-solving, and communication skills.
• Proactive, resourceful, and results-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Strong team player.
• Excellent command of written and spoken English.
• Ability to manage different sub-categories within Marketing procurement.
• Versatile & Adaptable: Keen to take ownership of diverse procurement categories.

Your Responsibilities:

• Develop and monitor the department/category budget in line with the Company’s annual financial targets.
• Develop and improve procurement policies, procedures, processes, and workflows tailored for marketing and agency partnerships.
• Manage end-to-end Marketing procurement processes, including demand analysis, sourcing, tendering, agency pitches, negotiation, contracting, and supplier management.
• Lead commercial negotiations for media investments, agency retainers, production projects, event management, and marketing technology/software solutions.
• Conduct market research, identify and evaluate agencies/vendors, and manage RFQ/RFP, tender, and agency pitch selection processes.
• Negotiate commercial and contractual terms, including agency fee structures, rate cards, production budgets, payment terms, usage/IP rights, and performance-based incentives.
• Analyze pricing models, media cost benchmarks, and value-for-money metrics to identify cost-saving and optimization opportunities.
• Manage contract renewals, agency evaluations, performance tracking, and commercial commitments.Work closely with Marketing, HR, Corporate Communications, Brand, Finance, Legal, and business teams throughout the procurement process.
• Monitor procurement KPIs, savings, ROI, and prepare relevant management reports.
• Process purchase requisitions and orders within purchasing authority limits.
• Support continuous improvement, transparency, and process efficiency in marketing procurement and contract management.