Pharma Brand Marketing Lead — Launch & Growth

Viatris; Fatih; In loco; TRY 700.000 - 1.100.000; Tempo pieno

Descrizione del lavoro

Viatris is seeking a Marketing Manager in Turkey to strategically drive development, launch and life-cycle management of brands. The role requires analysis, planning, cross-functional collaboration and financial acumen to support a responsible portfolio.

The position involves working with local teams, regional and global partners to shape brand strategy, optimize campaigns, and ensure regulatory compliance while delivering strong business results.

Competenze

• Minimum 4 years of experience in commercial / marketing roles.
• Pharma and/or Medical Devices or similar Life Science industry experience is preferred.
• Bachelor’s degree required.
• Preferably in business management, economics, engineering or social science and/or relevant.
• Excellent written and oral communication skills in Turkish & English.
• Ability to work in a fast paced and growing organization and deliver quick wins as well as future vision and roadmaps.

Mansioni

• Develop robust brand /disease area strategies in line with global and regional strategies while customizing to local market situation to ensure sustainable brand/portfolio growth.
• Organize market research, collect and analyze feedback from customers, stakeholders, and other cross-function teams to shape brand strategy.
• Lead cross functional local teams to create, implement, and improve brand and launch plans, to deliver value better and faster.
• Provide analytical solutions to improve strategic & tactical brand planning, performance management, market sizing and forecasting, message/ channel /resource optimization, opportunity identification and test & lean experiments, as needed.
• Monitor business performance and external environment to deliver corrective action as required to meet business objectives.
• Understand business analytics & omnichannel dynamics, customer journeys and respond accordingly to improve customer engagement.
• Collaboration and sustainable value creation with KOLs and external stakeholders to overcome barriers in the patient journey.
• Lead brand sales forecasts, responsible for demand, supply planning, and monitoring by aligning with related departments.
• Responsible for execution, excellence and monitoring of tactical plan and promotional activities and materials in line with local regulations, internal SOPs and code of conduct.
• Ensure achievement of business targets/ budgets and marketing plan with the defined brand budget, manage and control the A&P budgets, assess marketing mix of the brand to optimize resources.
• Provide coaching and training on disease knowledge, brand knowledge and brand strategy to sales force and other members of cross functional team and ensure that sales force is given timely support needed in the field.
• Actively working with local leadership team, regional and global teams, reflect on local insights, get input, and accelerate performance.
• Ensure all business and promotional activities comply with relevant acts, regulations, and ethical standards.

Conoscenze

Brand management

Market analysis

Cross-functional collaboration

Strategic planning

Formazione

Bachelor's degree

Descrizione del lavoro

Viatris is seeking a Marketing Manager in Turkey to strategically drive development, launch and life-cycle management of brands. The role requires analysis, planning, cross-functional collaboration and financial acumen to support a responsible portfolio.

The position involves working with local teams, regional and global partners to shape brand strategy, optimize campaigns, and ensure regulatory compliance while delivering strong business results.