Marketing Manager

Viatris; Ortaköy; On-site; TRY 180,000 - 260,000; Full time

Job summary

Viatris Türkiye için Pazarlama Müdürü arıyoruz. Marka stratejileri geliştirecek, lansman planları ve yaşam döngüsü yönetimini koordine edecek, yerel ekiplere liderlik ederek pazar payını büyütecektir.

Global ve bölgesel stratejileri yerel pazarla uyumlu hale getirecek, müşteri geri bildirimlerini analiz ederek aksiyonlar alacaktır. İyi derecede Türkçe ve İngilizce yazılı ve sözlü iletişim becerilerine sahip, hızla büyüyen bir organizasyonda çalışabilecek dinamik bir profesyonel arıyoruz.

Qualifications

• Minimum 4 years of experience in commercial / marketing roles.
• Pharma and/or Medical Devices or similar Life Science industry experience is preferred
• Excellent written and oral communication skills in Turkish & English

Responsibilities

• Develop robust brand /disease area strategies aligned with global and regional goals.
• Organize market research and analyze feedback from customers and stakeholders.
• Lead local cross-functional teams to create and implement brand and launch plans.
• Provide analytical solutions for brand planning, forecasting, and resources optimization.
• Collaborate with KOLs and external stakeholders to support patient journeys.

Skills

Marketing

Brand management

Cross-functional collaboration

Turkish/English communication

Education

Bachelor's degree

Job description

Viatris İlaçları Ltd. Şti

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.

Viatris İlaçları Ltd. Şti

Viatris, jenerik ve markalar arasındaki geleneksel uçurumu kapatmak için benzersiz konuma sahip küresel bir sağlık şirketidir; her ikisinin en iyilerini birleştirerek sağlık ihtiyaçlarını küresel olarak daha bütüncül bir şekilde karşılar. Dünya çapında insanları hayatın her aşamasında daha sağlıklı yaşamaları için güçlendirme misyonuyla, şu anda dünya genelinde yaklaşık 1 milyar hastaya yılda yüksek kaliteli ilaç sağlayarak ve doğumdan yaşam sonuna kadar, akut durumlardan kronik hastalıklara kadar hayatın tüm anlarına dokunarak geniş çapta erişim sağlıyoruz.

Yarattığımız etkiyi gösteren birçok ödül listesine dahil edildik.

Küresel portföyümüz, sınıfının en iyisi, ikonik markalı ürünlerin yanı sıra küresel kilit markaları içerir; jenerikler - kompleks ve markalı jenerikler dahil - ve reçetesiz ürünler sunar. Eğitim, sosyal yardım ve tedaviye daha iyi erişim yoluyla dünya çapında daha sağlıklı topluluklar yaratmaya yardımcı olmaya kararlıyız.

Hayatlarını bir amaç uğruna yaşamaya azimli olanlar için Viatris, cesaret ve dayanıklılığı teşvik eden işbirlikçi bir kültür yaratarak çalışanların tam potansiyellerini gerçekleştirmelerine yardımcı olur. Viatris sadece çalışılacak bir yerden daha fazlasıdır. Burası dünyada fark yaratacak bir yerdir.

Role Description

The purpose of Marketing Manager is to strategically drive the development, launch and life-cycle management of brands. Marketing Manager aims to leverage his/her expertise in market analysis, strategic and operational plan building, cross-functional collaboration, and financial analysis to ensure success of responsible portfolio. This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business objectives and the evolving needs of healthcare professionals and patients.

Responsibilities

• Develop robust brand /disease area strategies in line with the global and regional strategies while customizing to local market situation to ensure sustainable brand/portfolio growth.
• Organize market research, collect and analyze feedback from customers, stakeholders, and other cross-function teams to shape brand strategy.
• Lead cross functional local teams to create, implement, and improve brand and launch plans, to deliver value better and faster.
• Provide analytical solutions to improve strategic & tactical brand planning, performance management, market sizing and forecasting, message/ channel /resource optimization, opportunity identification and test & lean experiments, as needed. Monitor business performance and external environment to deliver corrective action as required to meet business objectives.
• Understand business analytics & omnichannel dynamics, customer journeys and respond accordingly to improve customer engagement
• Collaboration and sustainable value creation with KOLs and external stakeholders to overcome barriers in the patient journey
• Lead brand sales forecasts, responsible for demand, supply planning, and monitoring by aligning with related departments
• Responsible for execution, excellence and monitoring of tactical plan and promotional activities and materials in line with local regulations, internal SOPs and code of conduct
• Ensure achievement of business targets/ budgets and marketing plan with the defined brand budget, manage and control the A&P budgets, assess marketing mix of the brand to optimize resources
• Provide coaching and training on disease knowledge, brand knowledge and brand strategy to sales force and other members of cross functional team and ensure that sales force is given timely support needed in the field.
• Actively working with local leadership team, regional and global teams, reflect on local insights, get input, and accelerate performance
• Ensure all business and promotional activities comply with relevant acts, regulations, and ethical standards

Qualifications

• Minimum 4 years of experience in commercial / marketing roles.
• Pharma and/or Medical Devices or similar Life Science industry experience is preferred
• Bachelor's degree required. Preferably in business management, economics, engineering or social science and/or relevant.
• Excellent written and oral communication skills in Turkish & English
• Ability to work in a fast paced and growing organization and deliver quick wins as well as future vision an