Marketing Manager

Velavit Türkiye; Sarıyer; Presencial; TRY 600.000 - 900.000; Jornada completa

Descripción de la vacante

Velavit Türkiye is seeking an experienced Marketing Manager to strengthen brand positioning and lead the marketing team. You will translate professional trust into consumer preference, with a focus on science-led messaging for a premium health brand.

Responsibilities include developing annual plans, coordinating launches, and optimizing campaigns across ATL, digital, CRM, and e-commerce while ensuring compliance with Turkish regulations and working with cross-functional teams.

Formación

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 5+ years of marketing experience, ideally 7, within Consumer Health, OTC, Pharmaceuticals or Dermocosmetics.
• Proven track record in brand strategy, portfolio management and managing multiple product launches.
• Strong understanding of the pharmacy channel and shelf visibility.
• Experience with health-claim substantiation under Turkish regulations.

Responsabilidades

• Develop and execute annual marketing plans aligned with brand strategy.
• Contribute to portfolio decisions based on consumer insights and market data.
• Lead brand and product marketing: positioning, launches, lifecycle management.
• Shape trade marketing and POS/shelf visibility with Sales and Education teams.
• Plan integrated communication across ATL, OOH and digital channels.
• Drive CRM strategies and partner with E‑Commerce for website performance.

Conocimientos

Brand strategy

Portfolio management

Launch planning

Digital marketing

CRM

Performance marketing

Consumer insights

IQVIA data

English fluency

Educación

Bachelor's degree in Marketing/Business/Comms

Descripción del empleo

Velavit develops innovative, science-based and reliable dietary supplements designed to support healthier living. As a fast-growing premium brand in Consumer Health, we build our brand on scientific credibility and the trust of pharmacists and healthcare professionals.

We are looking for an experienced Marketing Manager to strengthen our brand positioning, lead our marketing team and turn professional trust into consumer preference.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field
• At least 5 years of marketing experience, ideally 7, within Consumer Health, OTC, Pharmaceuticals or Dermocosmetics
• Proven track record in brand strategy, portfolio management and managing multiple product launches in parallel, preferably in a premium or science-led category
• Strong understanding of the pharmacy channel: pharmacist recommendation dynamics, point-of-sale and shelf visibility, sell-in to sell-out
• Hands-on experience with health-claim substantiation and compliant communication under Turkish supplement or pharmaceutical/dermocosmetic regulations, including Advertising Board requirements
• Experience managing annual marketing plans, budgets and agencies, with clear scope control and KPI accountability
• Good understanding of digital marketing, social media, CRM and performance marketing (specialist depth is not required)
• Solid grounding in consumer insights, market research and competitive intelligence, including reading IQVIA and other pharmacy or wholesaler data
• Experience with science-based educational communication for pharmacists and healthcare professionals
• Ability to turn market and performance data into clear business decisions
• Fluent English, written and spoken

Job Description

• Develop and execute annual marketing plans aligned with business objectives and brand strategy; build premium brand equity through positioning, differentiation, awareness and long-term brand health
• Contribute to portfolio, pricing and pipeline decisions together with the Business Unit Manager, based on consumer insights, market data and commercial priorities; identify opportunities through consumer research, competitive analysis and category performance
• Lead brand and product marketing: positioning, go-to-market and integrated launch plans for new products, plus lifecycle management; own the launch calendar and work with Medical, Regulatory, Quality and Sales to ensure launch readiness
• Turn pharmacist and healthcare-professional trust into recommendation and sell-out by shaping trade marketing, point-of-sale and shelf visibility programs with Sales and Education teams; track pharmacy-channel KPIs and act on field insights
• Plan integrated communication across ATL, OOH and digital channels; set direction and priorities for digital marketing, social media, influencer and content strategies
• Drive CRM strategies for consumer engagement, retention and customer lifecycle management; partner with the E-Commerce team on website performance, SEO and conversion optimization
• Plan, manage and optimize the annual marketing budget; monitor brand health, brand awareness, campaign effectiveness, market share and return on marketing investment, using market data and consumer research to guide resource allocation
• Ensure all brand and product communication is scientifically accurate, credible and compliant with Turkish supplement legislation and Advertising Board requirements; validate claims, scientific content and promotional materials with Medical, Regulatory and Quality teams before release
• Support science-based educational initiatives for consumers and healthcare professionals
• Manage agencies and external partners: write clear briefs, control scope and budget, and hold partners accountable to agreed KPIs; work closely with Sales, E-Commerce, Business Development, Medical and Education to ensure integrated execution