Marketing Manager

3892 Viatris İlaçları Ltd. Şti; Fatih; On-site; TRY 700,000 - 1,100,000; Full time

Job summary

Viatris is seeking a Marketing Manager in Turkey to strategically drive development, launch and life-cycle management of brands. The role requires analysis, planning, cross-functional collaboration and financial acumen to support a responsible portfolio.

The position involves working with local teams, regional and global partners to shape brand strategy, optimize campaigns, and ensure regulatory compliance while delivering strong business results.

Qualifications

• Minimum 4 years of experience in commercial / marketing roles.
• Pharma and/or Medical Devices or similar Life Science industry experience is preferred.
• Bachelor’s degree required.
• Preferably in business management, economics, engineering or social science and/or relevant.
• Excellent written and oral communication skills in Turkish & English.
• Ability to work in a fast paced and growing organization and deliver quick wins as well as future vision and roadmaps.

Responsibilities

• Develop robust brand /disease area strategies in line with global and regional strategies while customizing to local market situation to ensure sustainable brand/portfolio growth.
• Organize market research, collect and analyze feedback from customers, stakeholders, and other cross-function teams to shape brand strategy.
• Lead cross functional local teams to create, implement, and improve brand and launch plans, to deliver value better and faster.
• Provide analytical solutions to improve strategic & tactical brand planning, performance management, market sizing and forecasting, message/ channel /resource optimization, opportunity identification and test & lean experiments, as needed.
• Monitor business performance and external environment to deliver corrective action as required to meet business objectives.
• Understand business analytics & omnichannel dynamics, customer journeys and respond accordingly to improve customer engagement.
• Collaboration and sustainable value creation with KOLs and external stakeholders to overcome barriers in the patient journey.
• Lead brand sales forecasts, responsible for demand, supply planning, and monitoring by aligning with related departments.
• Responsible for execution, excellence and monitoring of tactical plan and promotional activities and materials in line with local regulations, internal SOPs and code of conduct.
• Ensure achievement of business targets/ budgets and marketing plan with the defined brand budget, manage and control the A&P budgets, assess marketing mix of the brand to optimize resources.
• Provide coaching and training on disease knowledge, brand knowledge and brand strategy to sales force and other members of cross functional team and ensure that sales force is given timely support needed in the field.
• Actively working with local leadership team, regional and global teams, reflect on local insights, get input, and accelerate performance.
• Ensure all business and promotional activities comply with relevant acts, regulations, and ethical standards.

Skills

Brand management

Market analysis

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree

Job description

Company Overview

Viatris İlaçları Ltd. Şti Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. We have been included on number of award lists that demonstrate the impact we are making. Viatris İlaçları Ltd. Şti Viatris, jenerik ve markalar arasındaki geleneksel uçurumu kapatmak için benzersiz konuma sahip küresel bir sağlık şirketidir; her ikisinin en iyilerini birleştirerek sağlık ihtiyaçlarını küresel olarak daha bütüncül bir şekilde karşılar. Dünya çapında insanları hayatın her aşamasında daha sağlıklı yaşamaları için güçlendirme misyonuyla, şu anda dünya genelinde yaklaşık 1 milyar hastaya yılda yüksek kaliteli ilaç sağlayarak ve doğumdan yaşam sonuna kadar, akut durumlardan kronik hastalıklara kadar hayatın tüm anlarına dokunarak geniş çapta erişim sağlıyoruz. Yarattığımız etkiyi gösteren birçok ödül listesine dahil edildik. Küresel portföyümüz, sınıfının en iyisi, ikonik markalı ürünlerin yanı sıra küresel kilit markaları içerir; jenerikler - kompleks ve markalı jenerikler dahil - ve reçetesiz ürünler sunar. Eğitim, sosyal yardım ve tedaviye daha iyi erişim yoluyla dünya çapında daha sağlıklı topluluklar yaratmaya yardımcı olmaya kararlıyız. Hayatlarını bir amaç uğruna yaşamaya azimli olanlar için Viatris, cesaret ve dayanıklılığı teşvik eden işbirlikçi bir kültür yaratarak çalışanların tam potansiyellerini gerçekleştirmelerine yardımcı olur. Viatris sadece çalışılacak bir yerden daha fazlasıdır. Burası dünyada fark yaratacak bir yerdir.

Role Description

The purpose of Marketing Manager is to strategically drive the development, launch and life-cycle management of brands. Marketing Manager aims to leverage his/her expertise in market analysis, strategic and operational plan building, cross-functional collaboration, and financial analysis to ensure success of responsible portfolio. This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business objectives and the evolving needs of healthcare professionals and patients.

Responsibilities

• Develop robust brand /disease area strategies in line with the global and regional strategies while customizing to local market situation to ensure sustainable brand/portfolio growth.
• Organize market research, collect and analyze feedback from customers, stakeholders, and other cross-function teams to shape brand strategy.
• Lead cross functional local teams to create, implement, and improve brand and launch plans, to deliver value better and faster.
• Provide analytical solutions to improve strategic & tactical brand planning, performance management, market sizing and forecasting, message/ channel /resource optimization, opportunity identification and test & lean experiments, as needed.
• Monitor business performance and external environment to deliver corrective action as required to meet business objectives.
• Understand business analytics & omnichannel dynamics, customer journeys and respond accordingly to improve customer engagement
• Collaboration and sustainable value creation with KOLs and external stakeholders to overcome barriers in the patient journey
• Lead brand sales forecasts, responsible for demand, supply planning, and monitoring by aligning with related departments.
• Responsible for execution, excellence and monitoring of tactical plan and promotional activities and materials in line with local regulations, internal SOPs and code of conduct.
• Ensure achievement of business targets/ budgets and marketing plan with the defined brand budget, manage and control the A&P budgets, assess marketing mix of the brand to optimize resources.
• Provide coaching and training on disease knowledge, brand knowledge and brand strategy to sales force and other members of cross functional team and ensure that sales force is given timely support needed in the field.
• Actively working with local leadership team, regional and global teams, reflect on local insights, get input, and accelerate performance.
• Ensure all business and promotional activities comply with relevant acts, regulations, and ethical standards.

Qualifications

• Minimum 4 years of experience in commercial / marketing roles.
• Pharma and/or Medical Devices or similar Life Science industry experience is preferred.
• Bachelor’s degree required.
• Preferably in business management, economics, engineering or social science and/or relevant.
• Excellent written and oral communication skills in Turkish & English.
• Ability to work in a fast paced and growing organization and deliver quick wins as well as future vision and roadmaps.

Why Viatris?

Viatris'te başkalarının yaşamları üzerinde bir etki yaratmaya yardımcı olmak için deneyimlerinizi, bakış açılarınızı ve becerilerinizi kullanabileceğiniz rekabetçi maaşlar, yan haklar ve kapsayıcı bir ortam sunuyoruz. Ayrıca mükemmel kariyer ilerleme fırsatlarına ve iş-yaşam dengesi girişimlerine erişme fırsatına sahip olacaksınız.

Viatris'te Çeşitlilik ve Kapsayıcılık

Viatis'te çeşitlilik ve kapsayıcılık misyonumuz için esastır. İşimizin her alanında teşvik ettiğimiz çeşitlilik, sağlık hizmetlerini olduğu gibi değil, olması gerektiği gibi yeniden tanımlamadaki en büyük güçlerimizden biridir. Çeşitlilik, eşitlik ve kapsayıcılığın bizim için ne anlama geldiği hakkında daha fazla bilgi edinmek isterseniz, lütfen şu adresi ziyaret edin: https://www.viatris.com.tr/tr-tr/carriers/diversity-and-inclusion

Viatris'te Sürdürülebilirlik

Kurumsal sosyal sorumluluk, Viatris misyonunun temelidir. Faaliyetlerimizin hizmet verdiğimiz paydaş ve toplulukları etkilediği bilinciyle, insanların her aşamada daha sağlıklı yaşamalarını sağlamak için sorumlu ve sürdürülebilir operasyonlarımızı geliştirerek ve kolektif uzmanlığımızdan yararlanarak çalışıyoruz. Çabalarımız hakkında daha fazla bilgi edinmek için lütfen şu adresi ziyaret edin: https://www.viatris.com.tr/tr-tr/about-us/corporate-social-responsibility

Equal Opportunity Employer

Viatris is an Equal Opportunity Employer.

Other Information

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Viatris is an Equal Opportunity Employer. Viatris is a global healthcare company whose mission is to empower people worldwide to live healthier at every stage of life. We meet the needs of patients around the world by acting decisively with ingenuity and resolve. Whether we're developing new medicines, working to maintain a resilient supply of needed therapies, or pursuing bold innovation, we strive to deliver solutions that are effective at scale and built to endure. We're purpose-built to make an impact with a broad portfolio that spans generics, value-added medicines, established brands, and innovative medicines that address areas of significant unmet need. We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai, and Hyderabad, India.