Performance Marketing Specialist

Biletix - Ticketmaster Türkiye; Sarıyer; On-site; TRY 520,000 - 730,000; Full time

Benefits offered by this job

Life Insurance

Private Health Insurance

Enhanced Parental Benefits

Job summary

Biletix Ticketmaster Türkiye, part of Live Nation Entertainment, is seeking a Performance Marketing Specialist to plan, manage and optimize Meta and Google Ads campaigns to drive ticket sales and digital performance.

You will analyze campaign results, implement data-driven actions, and collaborate with Ticketmaster International teams to share best practices while supporting growth objectives.

Qualifications

• 3+ years of experience in performance and/or digital marketing, with strong experience in Meta Ads and Google Ads.
• Hands-on experience with Meta Ads Manager and Google Ad Manager.
• Good knowledge of GA4, Looker Studio and Excel/Google Sheets.
• Experience improving ROAS, CPA, conversions and revenue through campaign optimization.
• Knowledge of Meta Pixel, Conversions API, conversion tracking, attribution and audience strategies.
• Ability to manage multiple campaigns, budgets and clients at the same time.
• Strong analytical, communication and presentation skills.
• Meta Blueprint and Google Skillshop certifications are a plus.
• Interest in music, sports and live entertainment.
• Good command of written and spoken English, with the ability to communicate effectively with international teams.

Responsibilities

• Plan, execute and optimize Meta (Facebook & Instagram), Google Ads campaigns to drive ticket sales, fan engagement and ROI.
• Manage 30+ active campaigns, budgets and pacing, and make ongoing optimizations based on performance.
• Manage Meta Ads Manager campaign setup, audience targeting, creative testing, retargeting and optimization.
• Track campaign results and share key learnings and recommendations with internal teams, clients and partners.
• Work closely with Ticketmaster International Performance Marketing teams on campaign strategies, best practices and ongoing needs.
• Manage agency relationships and review advertising requests for biletix.com, coordinate the launch process and manage campaigns through Google Ad Manager.
• Support the marketing team on CRM, social media content and other marketing activities when needed, while keeping Performance Marketing as the main area of responsibility.
• Follow up on global marketing automation activities, coordinate with global teams when support is needed and make sure required actions are taken.

Skills

Performance marketing

Meta Ads

Google Ads

GA4 & Looker Studio

Excel/Google Sheets

Campaign optimization

Tools

Meta Ads Manager

Google Ad Manager

Job description

Biletix Ticketmaster Turkey, part of Live Nation Entertainment, is the world’s largest live entertainment company and consists of five different business segments: concert promotion and venue management, sponsorship, ticketing solutions, e-commerce, and artist management. Live Nation Entertainment aims to deliver innovative and engaging live entertainment experiences for artists and fans before, during, and after shows.

About the Position

As a Performance Marketing Specialist, you will play an active role in planning, managing, and optimizing Meta and Google Ads campaigns to drive Biletix’s ticket sales and digital performance. You will analyze campaign performance, develop data-driven actions, and contribute to ROAS, conversion, and revenue targets. You will work closely with Ticketmaster International teams to follow global best practices and support Biletix’s digital growth objectives.

What You’ll Do

• Plan, execute and optimize Meta (Facebook & Instagram), Google Ads campaigns to drive ticket sales, fan engagement and ROI,
• Manage 30+ active campaigns, budgets and pacing, and make ongoing optimizations based on performance,
• Manage Meta Ads Manager campaign setup, audience targeting, creative testing, retargeting and optimization,
• Track campaign results and share key learnings and recommendations with internal teams, clients and partners,
• Work closely with Ticketmaster International Performance Marketing teams on campaign strategies, best practices and ongoing needs,
• Manage agency relationships and review advertising requests for biletix.com, coordinate the launch process and manage campaigns through Google Ad Manager,
• Support the marketing team on CRM, social media content and other marketing activities when needed, while keeping Performance Marketing as the main area of responsibility,
• Follow up on global marketing automation activities, coordinate with global teams when support is needed and make sure required actions are taken.

What You’ll Need

• 3+ years of experience in performance and/or digital marketing, with strong experience in Meta Ads and Google Ads,
• Hands-on experience with Meta Ads Manager and Google Ad Manager,
• Good knowledge of GA4, Looker Studio and Excel/Google Sheets,
• Experience improving ROAS, CPA, conversions and revenue through campaign optimization,
• Knowledge of Meta Pixel, Conversions API, conversion tracking, attribution and audience strategies,
• Ability to manage multiple campaigns, budgets and clients at the same time,
• Strong analytical, communication and presentation skills,
• Meta Blueprint and Google Skillshop certifications are a plus,
• Interest in music, sports and live entertainment,
• Good command of written and spoken English, with the ability to communicate effectively with international teams.

You

• Analytical, proactive and detail-oriented,
• Comfortable working in a fast-paced environment and managing multiple priorities,
• Able to communicate clearly with internal teams, clients, agencies and global teams,
• Open to testing new approaches and improving existing ways of working,
• Collaborative, self-motivated and hands-on.

Why Should You Choose Us?

We Care About Your Well-Being

• Life Insurance
• Private Health Insurance

We Care About Your Family

• Enhanced Parental Benefits

We Care About Your Financial Well-Being

How about turning data into insights, making an impact through digital campaigns, and contributing to Biletix’s growth?

Join our team and let’s test new ideas, boost performance, and grow success together!