Performance Marketing Executive

Talentify HR Solutions; Fatih; On-site; TRY 50,000 - 70,000; Full time

Job summary

A leading HR solutions provider is seeking a Performance Marketing Executive in Turkey to drive digital growth in the ed-tech sector. The role involves managing and optimizing campaigns across platforms like Google, Meta, and TikTok, while analyzing data for impactful decisions. The ideal candidate should have 3-5 years of experience and strong analytical skills. This is a full-time role with a mid-senior level classification, and it offers an opportunity to work closely with multiple teams to achieve measurable outcomes.

Qualifications

• 3-5 years of hands-on performance marketing experience.
• Experience managing campaigns across Google, Meta, and TikTok.
• Strong analytical mindset with experience in data analysis.

Responsibilities

• Manage and optimize performance marketing campaigns across key platforms.
• Analyze campaign data using GA4 and other analytics tools.
• Collaborate with Growth, Product, Sales, and Design teams.

Skills

Performance marketing

Data analysis

Google Ads

Meta advertising

TikTok campaigns

Budget management

Cross-functional collaboration

English proficiency

Tools

GA4

Google Tag Manager

Job description

We’re looking for a Performance Marketing Executive to lead digital growth in our ed‑tech company. You’ll design and optimize paid campaigns across Google, Meta, and more – driving acquisition, engagement, and measurable learning outcomes.

What You’ll Do

• Manage and optimize performance marketing campaigns across Google, Meta, TikTok and other key platforms.
• Handle multiple campaign types: App, Web, Brand Awareness, etc.
• Analyze data using GA4, MMP platforms, Google Tag Manager, and other analytics tools.
• Manage annual budgets and continuously optimize for ROI.
• Work closely with Growth, Product, Sales, and Design teams.
• Stay up to date with global trends, AI‑powered tools, and performance marketing innovations.
• Take ownership, suggest new ideas, run A/B tests, and proactively drive growth.

Who You Are

• 3‑5 years of hands‑on performance marketing experience.
• Direct experience managing Google Ads, Meta, TikTok campaigns across multiple objectives (App, Web, Awareness).
• Previously experienced in managing at least 1M+ USD budget.
• Strong analytical mindset; enjoys digging into data, dashboards, and attribution models.
• Deep understanding of GA4, MMP tools, Google Tag Manager, and other tracking technologies.
• Highly detail‑oriented, disciplined, and structured in daily execution.
• Proactive and self‑driven: able to take ownership, bring new ideas, and execute independently.
• Keeps up with industry trends, AI‑driven marketing solutions, and evolving platform features.
• Comfortable collaborating cross‑functionally with Growth, Product, Sales, and Design teams.
• Strong written and reading skills in English to follow global resources and best practices.

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Marketing

Industry

• Human Resources Services