Performance Marketing Executive

Jolly Tur; Şişli; On-site; TRY 450,000 - 650,000; Full time

Job summary

Jolly Tur, a leading Turkish travel brand with four decades of experience, seeks a Digital Marketing Manager to join our team in Istanbul. You will manage performance marketing campaigns, optimize budgets, and report results across channels.

You will work with cross-functional teams, conduct A/B tests, and translate data into actionable insights to grow bookings and brand presence. Strong SEM, analytics, Excel, and campaign optimization experience are essential.

Qualifications

• Bachelor's degree in related fields.
• 5-6 years experience in a marketing department within a digital marketing position.
• Proven SEM experience and skills across channels.
• Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, TikTok.
• Knowledge of Trivago and Google Hotels Ads is a plus.
• Strong analytics, automation and optimization tool understanding.
• Understanding of paid and organic channel dynamics, SEO basics.

Responsibilities

• Manage and optimize performance marketing campaigns on Facebook, Google, and other ad networks by data-driven decisions.
• Continuously A/B test and explore new approaches based on results.
• Reporting campaign results on daily, weekly, and monthly basis.
• Implement successful optimization strategies based on reported data.
• Collaborate with the creative team to provide KPI insights for new creatives.
• Provide insightful analysis of campaigns and their results.

Job description

As Jolly Tur, the companion of holidaymakers and the permanent starting point of travelers, we have become the first brand that comes to mind when it comes to holiday, with 40 years of experience. We have won numerous awards in different fields so far. Some of those; We were selected as \"Best Domestic Market Tour Operator\" in 2010, \"Best Travel Agency\" in 2014, \"Best Tourism Company Award\" in 2016, and \"Turkey's Best Outgoing Operator\" in 2018. We achieved all this with our employees, our guests, and our family.

We would like you to know that we will be pleased to support you in improving yourself with various trainings in the tourism sector, to help you see the big picture by enriching your existing hotel and region knowledge, and to see you among us at Jolly Tur.

Would you like to join our family to strengthen our strength, improve our understanding of service and make a difference?

Job Description

• Manage and optimize performance marketing campaigns on all channels such as Facebook, Google, and other ad networks by data-driven decisions,
• Continuously A/B test and try to find new approaches based on the results,
• Reporting campaign results on daily, weekly and monthly basis,
• Implement successful optimization strategies based on reported data,
• Collaborate with the creative team to provide KPI insights to produce new key creatives,
• Provide insightful analysis of campaigns and their results.

Qualifications

• Bachelor's Degree in related fields,
• 5-6 years experience at marketing department in a digital marketing position,
• Proven experience and skills especially in SEM but not limited to,
• Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, Tiktok,
• Preferably having knowledge of Trivago and Google Hotels Ads,
• A strong understanding of analytics, automatization and optimization tools,
• Aware of paid and unpaid channel Dynamics, knowledge with SEO topics,
• Technical experience in market, competitor and consumer analysis,
• Proven Experience in managing resources, significant budgets and their optimization,
• Qualified experience in management by objectives, KPIs,
• Cross functional coordination with all mkt, sales and commercial teams to support business .growth
• Knowledge of Google UAC, FB Ads, Apple Search Ads,
• Knowledge of digital marketing terms like CPC, CTR, CPA, CPI, Retention etc.
• Knowledge of Firebase, Appsflyer, Google Analytics,
• Advanced Microsoft Excel skills,
• Ability to report, analyze and understand data,
• Team-work oriented, self-motivated and open-minded,
• Outstanding analytical skills to make data-driven decisions and strength in data analysis,
• Creative, practical and solution oriented,
• Good interpersonal skills,
• Customer focus and analytical approach.