Performance Marketing Consultant

Inbound Marketing Agency; Fatih; On-site; TRY 180,000 - 320,000; Full time

Job summary

Inbound Marketing Agency in Istanbul, Turkey, is seeking a detail-oriented Performance Marketing Consultant with 1–2 years of hands-on experience managing campaigns on Google Ads and Meta Ads. You will be responsible for accurate campaign setups, daily operational tracking, monitoring performance metrics, and providing data-driven optimization recommendations.

This role emphasizes analytical thinking, strong attention to detail, and the ability to translate metrics into practical actions for

Qualifications

• 1–2 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of auction-based advertising models and bidding strategies.
• Excellent attention to detail to minimize errors in setups and budgets.

Responsibilities

• Campaign Setup & Execution: Set up and structure campaigns with accuracy.
• Performance Optimization: Analyze data and adjust keywords and audiences.
• Reporting & Insights: Prepare weekly/monthly performance reports with actionable recommendations.
• A/B Testing: Run structured tests on ad creatives and headlines.

Skills

Attention to detail

Data analysis

Excel/Google Sheets

Tools

Google Ads

Meta Ads Manager

Job description

We are seeking a detail-oriented and analytical Performance Marketing Consultant to join

our team. This role is ideal for someone with 1–2 years of hands-on experience in managing

auction-based digital ad platforms (Google Ads, Meta Ads, etc.). You will be responsible for

accurate campaign setups, daily operational tracking, monitoring performance metrics, and

providing data-driven optimization recommendations.

Key Responsibilities

• Campaign Setup & Execution: Set up, launch, and structure campaigns accurately

  Ads, etc.) with a focus on minimizing operational errors.

  metrics (CTR, CPC, CPA, ROAS, Conversions), and ensure campaigns run smoothly

  within approved budgets.

• Performance Optimization: Analyze performance data to make metric-based

  adjustments, keyword/audience optimizations, and offer proactive suggestions for

  improving campaign outcomes.

• Reporting & Insights: Prepare weekly and monthly performance reports, accurately

  presenting data and actionable recommendations to internal leads and clients.

• A/B Testing: Execute structured A/B tests for ad creatives, headlines, and target

  audiences based on operational guidelines.

What We’re Looking For

• 1–2 years of hands-on experience managing campaigns on Google Ads and Meta

  Ads Manager (agency experience is a plus).

• Strong understanding of auction-based advertising models, bidding strategies, and

  key performance metrics (CPA, ROAS, CTR, Conversion Rate).

• High attention to detail with a track record of minimizing execution/operational

  errors in campaign setups and budget allocations.

• Ability to interpret panel metrics and convert data into practical, metric-driven

  recommendations.

• Strong working knowledge of Excel/Google Sheets for campaign reporting and

  analysis.

• Good communication skills in both Turkish and English.

• Proactive mindset with strong operational ownership and eagerness to learn.