Performance Marketing Manager

Libra Softworks; Fatih; On-site; TRY 1,800,000 - 3,000,000; Full time

Job summary

Libra Softworks, founded in 2016, is a passionate and creative entertainment studio delivering joyful moments to players worldwide. We create original, engaging content that resonates with our users and delivers unforgettable experiences.

We’re seeking a highly motivated Performance Marketing Manager to drive the growth of our mobile games. If you love turning data into action, testing new ideas across channels, and collaborating with Product, Analytics and Creative teams to maximize player

Qualifications

• 3+ years in performance marketing for mobile gaming.
• Proven experience managing paid UA campaigns for mobile games.
• Hands-on experience with ad networks.
• Strong knowledge of CPI, ROAS, LTV and retention.
• Experience with mobile attribution tools like Adjust or AppsFlyer.
• Strong understanding of SKAdNetwork and privacy attribution.
• Strong analytical skills for data-driven decisions.

Responsibilities

• Manage and optimize user acquisition campaigns across channels and markets.
• Analyze campaign performance and turn data into insights.
• Collaborate with the creative team to test and improve ad creatives.
• Support attribution and measurement to ensure accurate tracking.
• Stay up to date with market trends, competitor activities, and emerging UA strategies.
• Collaborate with Product, Analytics, and Creative teams to maximize growth and long-term performance.
• Test new channels, audiences, and growth opportunities.

Skills

Performance marketing

User acquisition

Analytics

Ad networks

Mobile attribution tools

SKAdNetwork

Tools

Adjust

AppsFlyer

Job description

We’re seeking a highly motivated and analytical Performance Marketing Manager who will help drive the growth of our games.

If you’re passionate about mobile games, enjoy turning data into action, and love testing new ideas to reach and engage more players, this role is for you!

What We’re Looking For

• 3+ years of experience in a performance marketing role in the mobile gaming industry,
• Proven experience managing paid user acquisition campaigns for mobile games,
• Hands-on experience with ad networks,
• Solid understanding of key metrics such as CPI, ROAS, LTV, and retention,
• Experience with mobile attribution tools such as Adjust or AppsFlyer,
• Strong understanding of SKAdNetwork / privacy attribution frameworks,
• Strong analytical skills with the ability to make data-driven decisions.

What you’ll be doing:

• Manage and optimize user acquisition campaigns across different channels and markets,
• Analyze campaign performance and turn data into actionable insights,
• Collaborate with the creative team to test and improve ad creatives,
• Support attribution and measurement processes to ensure accurate campaign tracking,
• Stay up to date with market trends, competitor activities, and emerging user acquisition strategies,
• Collaborate closely with Product, Analytics, and Creative teams to maximize player growth and long-term performance,
• Test new channels, audiences, and growth opportunities.

Who We Are

Libra Softworks, founded in 2016, is a passionate and creative entertainment studio committed to bringing cheerful moments to players worldwide. We create original, engaging content that resonates deeply with our users and delivers unforgettable experiences.

We are driven by innovation and the ambition to scale our success globally. Our free-spirited team thrives in a collaborative atmosphere, supported by a spacious office, recreational zones, diverse snacks, and flexible working conditions.

Why Join Us?

• Be part of a creative and supportive environment
• Play a key role in shaping the culture of a growing game studio
• Make a real impact — we move fast and value initiative