Performance Marketing Manager

Pine Games; Fatih; On-site; TRY 300,000 - 420,000; Full time

Job summary

Pine Games is seeking a passionate Performance Marketing Manager to scale our games globally using creative and data-driven strategies. You will lead UA campaigns, collaborate with marketing artists, and stay ahead of industry trends to grow our player base and maximize engagement.

Join a fast-paced team that values collaboration, innovation, and measurable impact on game growth and monetization.

Qualifications

• Bachelor's degree in a relevant field.
• 2+ years of experience in a similar role in the gaming industry.
• Strong analytical skills for data analysis and forecasting to make data-driven decisions.
• Strong knowledge of performance marketing channels and experience with tools such as Google Analytics, Appsflyer, or Adjust.
• Strong understanding of SKAdNetwork / privacy attribution frameworks.
• Good understanding of mobile gaming market trends, player preferences, and industry best practices.
• Ability to thrive in a fast-paced, challenging work environment.

Responsibilities

• Take part in building the next category leader in the merge genre: Viking Island.
• Manage and optimize marketing campaigns on various channels and ad networks
• Develop and execute data-driven user acquisition and retention strategies to drive growth for our games.
• Test new strategies, campaigns and ad networks to ensure constant improvement of the UA process
• Collaborate with Marketing Artists to create high-performing creatives
• Stay up to date with industry trends and gather market intelligence

Job description

We are looking for a passionate and experiencedPerformance Marketing Managerto join our team. As a Performance Marketing Manager at Pine Games, you will play a pivotal role in scaling our games globally, using both creative and data-driven strategies to reach millions of players.

At Pine Games, you'll be surrounded by exceptional teammates and work in a fast-paced environment that fosters collaboration, innovation, and creativity. If you thrive on challenging tasks and aim to make a significant impact, you could be the perfect fit!

What you'll be doing:

• Take part in building the next category leader in the merge genre: Viking Island.
• Manage and optimize marketing campaigns on various channels and ad networks
• Develop and execute data-driven user acquisition and retention strategies to drive growth for our games.
• Test new strategies, campaigns and ad networks to ensure constant improvement of the UA process
• Collaborate with Marketing Artists to create high-performing creatives
• Stay up to date with industry trends and gather market intelligence

Desired skills and experiences:

• Bachelor's degree in a relevant field from a reputable university
• 2+ years of experience in a similar role in the gaming industry
• Strong analytical skills for data analysis and forecasting to make data-driven decisions
• Strong knowledge of performance marketing channels and experience with tools such as Google Analytics, Appsflyer, or Adjust
• Strong understanding of SKAdNetwork / privacy attribution frameworks
• Good understanding of mobile gaming market trends, player preferences, and industry best practices
• Ability to thrive in a fast-paced, challenging work environment