Growth Marketing Manager — Mobile Games UA & Analytics

Libra Softworks

Fatih

On-site

TRY 1,800,000 - 3,000,000

Full time

14 days+

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Job summary

Libra Softworks, founded in 2016, is a passionate and creative entertainment studio delivering joyful moments to players worldwide. We create original, engaging content that resonates with our users and delivers unforgettable experiences.

We’re seeking a highly motivated Performance Marketing Manager to drive the growth of our mobile games. If you love turning data into action, testing new ideas across channels, and collaborating with Product, Analytics and Creative teams to maximize player

Qualifications

3+ years in performance marketing for mobile gaming.
Proven experience managing paid UA campaigns for mobile games.
Hands-on experience with ad networks.
Strong knowledge of CPI, ROAS, LTV and retention.
Experience with mobile attribution tools like Adjust or AppsFlyer.
Strong understanding of SKAdNetwork and privacy attribution.
Strong analytical skills for data-driven decisions.

Responsibilities

Manage and optimize user acquisition campaigns across channels and markets.
Analyze campaign performance and turn data into insights.
Collaborate with the creative team to test and improve ad creatives.
Support attribution and measurement to ensure accurate tracking.
Stay up to date with market trends, competitor activities, and emerging UA strategies.
Collaborate with Product, Analytics, and Creative teams to maximize growth and long-term performance.
Test new channels, audiences, and growth opportunities.