Employer Branding Executive

Koton; Fatih; On-site; TRY 600,000 - 760,000; Full time

Job summary

Koton is seeking an experienced Employer Branding & Internal Communications lead to strengthen our EVP globally from Turkey. You will craft compelling content for employee stories, manage internal channels, and partner with agencies to deliver campaigns that reflect our values and culture.

The role focuses on engaging talent, coordinating events, and driving data-informed improvements across all internal communication touchpoints while collaborating with HR and leadership to align with long-term

Qualifications

• Bachelor's degree in Communications, Business Admin, Psychology or related field.
• Minimum 8 years of employer branding, internal comm or employee experience.
• Strong communication skills with a proactive, innovative working style.
• Strong analytical thinking to interpret data, generate insights and report.
• Experience in digital communication, intranet and social media management.
• Experience with creative agencies, briefing processes and output quality.

Responsibilities

• Develop and implement employer branding strategies across touchpoints.
• Create and publish content for employee career accounts and internal platforms.
• Produce visual and written content to strengthen the employer narrative.
• Maintain intranet, internal feeds and career social media platforms.
• Plan and execute internal events to boost participation and culture.
• Design and improve employee experience initiatives reinforcing values.
• Collaborate with creative agencies to develop campaigns and manage briefs.
• Analyze employee insights and engagement data to guide plans.
• Create content roadmaps for internal portals and digital channels.
• Build relationships with universities and student communities for talent attraction.
• Coordinate internal clubs and employee groups to foster belonging.
• Highlight internal initiatives, learning opportunities and achievements.
• Partner with HR and leadership to align themes with strategy.

Skills

Strong communication

Analytical thinking

Stakeholder management

English proficiency

Education

Bachelor's degree in Communication, Business Administration, Psychology or related fields

Job description

We began our journey in 1988 with a small store in Kuzguncuk, Istanbul. Today, we continue that journey as a global fashion brand with more than 7,900 employees, over 460 stores across nearly 70 countries, and our online sales channels.

We're on a mission to "Make trends accessible to the world." Guided by our motto "Trend in Time", we bring the latest trends to our customers at the right moment.

We continue this journey together, by drawing strength from our values. Because we believe that "Achieving success with our values is woven into our fabric!"

Fast and Efficient

Customer-Centric

Quality-Focused

One Team

Respectful

What You'll Do

• Develop and implement employer branding strategies that strengthen employee engagement and bring the company's EVP to life across all touchpoints,
• Create and publish content for employee career accounts and internal platforms that highlight authentic employee stories and showcase the company culture,
• Produce compelling visual and written content that strengthens the company's narrative as an employer of choice,
• Keep digital communication platforms—such as intranet, internal feeds and career social media accounts—updated, user-friendly and engaging,
• Support the planning and execution of internal events and activities designed to increase employee participation and strengthen cultural connection,
• Take an active role in designing and improving employee experience initiatives that reinforce organizational values and enhance the everyday work environment,
• Collaborate with creative agencies to develop high-quality content and manage briefing processes to ensure accurate execution of communication campaigns,
• Analyze employee insights and engagement data to guide communication planning and improve experience-driven projects,
• Create content roadmaps and promotional plans for internal communication portals and career-related digital channels,
• Build and maintain relationships with universities and young talent communities to strengthen talent attraction and employer visibility,
• Coordinate internal clubs, social communities and employee groups to foster connection, belonging and a positive workplace experience,
• Develop communication plans that highlight internal initiatives, learning opportunities and employee achievements,
• Partner closely with HR and leadership teams to align communication themes with cultural priorities and long-term people strategies.

What We're Looking For

• Bachelor's degree in Communication, Business Administration, Psychology or related fields,
• Minimum 8 years of experience in employer branding, internal communication or employee experience,
• Strong communication skills with a solution-oriented, innovative and proactive working style
• Strong analytical thinking skills; able to interpret data, generate insights and prepare effective reports,
• Experience in digital communication, intranet and social media management skilled in content creation and platform administration,
• Experience working with creative agencies, capable of preparing briefs, managing processes and ensuring output quality,
• Preferably experienced in university clubs or student communities,
• Excellent communication and stakeholder management skills, with strong business acumen and advanced proficiency in English.

If you are excited to join a team where differences are valued, growth is encouraged, and to experience a global fashion brand's journey, and be part of what's next!