Modern Trade Head, PN

Mars UK; Fatih; On-site; TRY 80,000 - 120,000; Full time

Job summary

Mars UK is seeking a leader for their Modern Trade strategy in Turkey. This role involves developing a comprehensive business strategy, managing a high-performance team, and driving customer relationships to fuel growth aligned with the company's Vision 2030.

The ideal candidate should have over 10 years in customer management, extensive leadership background, and strong analytical capabilities. The position requires advanced English proficiency and offers opportunities for career development within a global framework.

Qualifications

• More than 10 years experience in Customer Management and Key Accounts.
• People leadership experience more than 5 years.
• Ecommerce management experience is preferred.

Responsibilities

• Develop and implement long-term and short-term business strategy.
• Lead marketing activation plans to achieve growth targets.
• Grow market share by developing marketing plans.
• Manage product portfolio reflecting business strategy.
• Identify and generate consumer insights for brand plans.

Skills

Strategic thinking

Customer management

Leadership

Market analysis

Communication

Data analysis

Education

Bachelor’s degree from a reputable university

Advanced level of English

Tools

MS Office (Excel, PowerPoint)

Job description

Job Description

This role is responsible for developing and implementing the strategy and business plan for Modern Trade in order to support the transformation of the pillar business model ensuring the business growth trajectory, mutually profitable relationship with customers, aligned with our strategic plan to grow the category and Vision 2030. In addition to this, giving regular updates and perspective to all management team members about Turkish market, players, shopper & customer habits and play active role defining long-term business strategy for Mars Turkey.

Key Functional Responsibilities

• Develop and implement long-term and short-term Mars Turkey business strategy
• Lead the MT marketing activation plans in accordance with strategy to ensure achievement of growth targets
• Grow market share within MT channels by developing marketing plans and programs for Mars product portfolio.
• Develop pricing strategies balancing company objectives and customer satisfaction to ensure correct product positioning and product profitability
• Manage product portfolio to ensure that the final portfolio truly reflects the business strategy in MT channels and is closely tied to market needs and company objectives.
• Identify current and future needs; generate powerful consumer insights to drive brand plans that contribute to achievement of business targets and lead to profitable business growth.
• Contribute to marketing effectiveness by identifying short-term and long-term issues that must be addressed, recommending options and courses of action, and implementing directives.
• Identify and develop strategies for increasing brand awareness with targeted clients.
• Constantly monitor performance of ranges and efficiency of activities and provide feedback and conclusions to internal stakeholders to be certain that the achievement of business objectives are within set KPIs and designated budgets.
• Establish effective communication with key accounts to drive successful partnership.
• Provide short- and long-term market potential predictions and reports through market research collection, analysis, and interpretation of market data.
• Achieve financial objectives by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions.

Key Leadership Responsibilities

• Responsible to lead, develop, engage and motivate a high performance team through excellent leadership, in order to ensure a perfect execution of the plan,
• Build a high performance team to ensure targets are achieved, all associates are highly engaged as well as develop a strong talent pipeline through effective leadership.
• Actively share, contribute and work together with the Regional and Global teams, in order to foster collaboration, exploring opportunities, influencing and supporting the execution of global strategy

Key Functional Competencies

• Delivers Consistent Results
• Creates Collaborative Relationships
• Develops Talent
• Engages Associates
• Practices Breakthrough Thinking
• Navigates Complex Challenges

Key Leadership Competencies

• Business Acumen
• Strategic Agility
• Decision Quality
• Building Effective Teams
• Motivating Others

Education & Professional Qualifications

• Bachelor’s degree from a reputable university (preferably BA)
• Advanced level of English
• Experience more than 10 years in Customer Management and Key Accounts
• People leadership experience more than 5 years
• Advanced level of MS Office knowledge, especially excel and power point
• Ecommerce management experience is preferred